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| Ability Commerce Offers PayPal Express CheckoutAbility Commerce helps online retailers increase sales and conversions with the addition of PayPal Express Checkout for Ability SmartSite.
By: Anna Slyter, Ability Commerce Shoppers use PayPal for several reasons including convenience at checkout, added security and fraud protection. Additionally, with PayPal Express Checkout, shoppers can choose from additional payment options, like using their online bank account, credit card or PayPal Pay Later. Ability Commerce sees this as an enormous benefit to site owners. The fees to merchants are similar to the fees charged with credit cards but conversion rates are expected to increase dramatically. American Musical Supply, who uses Ability Commerce’s Ability SmartSite software, added PayPal Express Checkout in early December. They saw a 14.3% increase in the number of orders completed using PayPal during this holiday season. “Adding PayPal Express Checkout is an easy way for businesses to increase their online conversions, especially with new customers” stated Matt Dobeck, Business Analyst Team Lead at Ability Commerce. “Shoppers gain the security to feel comfortable purchasing from a website they have not used before, along with the convenient options PayPal provides.” # # # Ability Commerce - an ecommerce solutions provider for ecommerce software, outsourced marketing services, Microsoft Dynamics-GP support & integration software. Their clients include catalog, direct marketing & multichannel merchants. End
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