Surfaces USA Launches Intensive New Website

Dec. 11, 2008 - PRLog -- Surfaces USA a leading producer of luxurious stone & glass mosaics and tile flooring products, is pleased to announce the debut of the all new Surfaces USA website www.surfacesusa.com. The new website utilizes state-of-the-art web technology coupled with dynamic graphic design to tell the Surfaces USA story.

Making the buying decision as simple as possible is our goal.

"The existing website had served us well over the years. With advancements in web design and a concentrated branding initiative for the Surfaces USA product line recently completed, we knew it was time to upgrade the site", stated Lawrence Joss, President and Chief Creative Officer for Surfaces USA.

"Through extensive market research, we developed images, collateral and packaging that would attract the consumer and the contractor alike. We included benefits that tell the story and images that would deliver the message. These benefits necessitated a drastic redesign that would include maximizing the amount of information available to the viewer while minimizing the amount of effort it required," added Joss.

Some of the features being introduced to the new Surfaces USA website include:

•   Free Shipping Product Links for Sample Requests. This feature is designed to insure that our end user receives precisely the desired materials before making the actual purchase.
•   A fact filled Resource Section that is categorized by end user. Resources previously not available to architects, contractors, distributors and do-it-yourselfers are now easily accessed by user type, making the search for information streamlined and informative.
•   Installation instructions are offered in streaming video by chapters, so there is no bogging down your computer or watching portions you do not need. With over 11 chapters available, you're sure to find the instruction that you need.
•   A "Join the Surfaces USA Team" section offers opportunities for becoming an authorized installer, distributor or dealer by simply filling out an easymail form. You can even inquire about employment opportunities through one of our easymail forms.

There are also plans to integrate robust applications such as:

•   A brand new "Where To buy Locator" is now available to source out your nearest buying location by zip code. Not only can you choose how close or how far away the location is, but we've included a mapping directions link that prints out your directions without leaving our site.
•   The most outstanding contribution to the new website is the Surfaces USA animated Tutorials, the first of their kind in the industry. By watching these Tutorials, you can learn the basics of installing tile and stone finishes for both cable or mat systems over 4 different substrates. The Tutorials allow the view to see each layer as it is installed and print the entire Tutorial for future reference.

"We believe that the new website will allow the viewer easy access to a wealth of information that will help them to determine the right product for their application. Making the buying decision as simple as possible is our goal", stated Ronnie O’Dell, Vice President of Sales and Marketing for Surfaces USA.

Surfaces USA has been manufacturing and distributing fine stone materials for over 20 years. Surfaces USA, headquartered in North Hollywood, California. Manufacturing facilities and sales offices are also found through out Southern California. Surfaces USA products are available from an international network of home builders, retailers and distributors. The company boasts a wide variety of over 2,000 designs and maintains over 3,000,000 square feet of materials in stock. For more information, go to www.surfacesusa.com.