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Follow on Google News | Obtaining a “Read” on Online Poker PlayersUser Centric Discusses Avatars and User Interface Cues
Excerpt from article: In the gaming world, avatars are used as physical representations in the virtual world. Avatars provide an extra layer of entertainment for gamers and allow gamers to embellish their gaming identities… Similar to other gaming environments, many online poker sites use avatars to represent the player. On sites like Full Tilt Poker, players can choose from a variety of avatars, from different humans, animals, and even fictional or inanimate objects. However, the motives for selecting an avatar in online poker games may be quite different from other online games. Do players select an avatar that suits their poker style (e.g., selecting an ATM machine because the player is a loose player) or do players select avatars to induce opponents to make incorrect assumptions about the player and their style of play that equate to positive gains, whether it be play chips or real money? From a strategic vantage point, a poker player may select a specific type of avatar to suggest a loose style of play when, in fact, the player’s style of play is tight and aggressive. Visit http://www.usercentric.com/ About User Centric, Inc. User Centric is a global user experience consulting firm that researches people’s interaction with products and the overall user experience. We believe that user experience is an integral part of an organization’ # # # User Centric is a global user experience consulting firm that focuses on improving user experience. Our services include usability testing, user interface design consulting, information architecture, user interface evaluations, and eye tracking. End
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