Free Email Marketing Benchmark Now Available

FEDMA recently launched their free email marketing benchmark. This is the first ever initiative to enable marketers to benchmark their email marketing results with their peers.
By: Michael Leander
Nov. 2, 2008 - PRLog -- FEDMA - the industry body for European Direct and Interactive Marketing - recently launched their free email marketing benchmark.

The study will include numbers on the basic metrics such as Open Rate, Click-through-rate, Bounce Rate and Opt-out rates, but will also provide a picture of usage behavior, frequency, relevancy and more.

Anyone participating will receive a free report with highly valuable information enabling you to benchmark your email marketing results against your peers, industry, geographic coverage etc.

Agencies are welcome to submit as well.

More information here:

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Fokus Integrated is an international direct & interactive marketing agency based in Denmark but operating in Europe and Asia. The company is run by Michael Leander, a seasoned marketing executive.
Source:Michael Leander
Email:Contact Author
Tags:Email, Marketing, Survey, Fedma, Michael Leander, Benchmark
Industry:Marketing, Business, Media
Location:Hørsholm - Denmark - Denmark
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