Free Email Marketing Benchmark Now Available

Nov. 2, 2008 - PRLog -- FEDMA - the industry body for European Direct and Interactive Marketing - recently launched their free email marketing benchmark.

The study will include numbers on the basic metrics such as Open Rate, Click-through-rate, Bounce Rate and Opt-out rates, but will also provide a picture of usage behavior, frequency, relevancy and more.

Anyone participating will receive a free report with highly valuable information enabling you to benchmark your email marketing results against your peers, industry, geographic coverage etc.

Agencies are welcome to submit as well.

More information here:
http://meemoo2.com/2008/10/email-marketing-benchmark.html/

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Fokus Integrated is an international direct & interactive marketing agency based in Denmark but operating in Europe and Asia. The company is run by Michael Leander, a seasoned marketing executive.