What Healthcare Can Learn from the Campaign Trail

Oct. 31, 2008 - PRLog -- Cambridge, MA - MedTouch, the leading provider of interactive, web-based solutions for healthcare organizations, announced a special webinar entitled What Hospital Marketers Can Learn From This Year's Campaigns -- Online Strategies That Actually Work which focuses applying real world lessons from the campaign trail to healthcare-related cause marketing.

This year’s election has changed the game on how candidates raise money, putting more power with the everyday people than in any previous race. Last month alone the Obama campaign raised $140 million, largely from the campaign’s 3 million Internet donors.
 
“This year, the Presidential Campaigns leveraged email, mobile, and web technology to raise a staggering amount of money,” said Paul Griffiths CEO of MedTouch (http://www.medtouch.com).  “But more importantly, they discovered new ways to educate, mobilize, and activate constituents at a time when traditional advertising is losing ground.”

“Empowering supporters to engage in online conversations is the key next step for healthcare organizations.  Anyone can learn how to apply these innovations to their cause-based marketing, whether be it with patients, doctors, job seekers, or donors.  And we’re fortunate to have SocialSphere CEO and  resident expert on the subject, John Della Volpe, to guide us.”  

”For the best, most innovative campaigns this cycle, technology was not at one-time capital expense it was strategy.  The most effective campaigns empowered all of their major stakeholders with cutting-edge social technology to raise money, persuade voters and organize on election day.  Rather than relying solely on polls and TV commercials like years past, campaigns relied on volunteers and advocates to spread their message,” said John Della Volpe, SocialSphere Founder and CEO.

This webinar is the first step in a new partnership between MedTouch and SocialSphere also announced today, to ensure hospitals, healthcare providers, and integrated health systems engage their communities online.  Through this collaboration, both companies will provide services to clients through new, bundled service offerings.

The webinar is free to attend and will run on Wednesday, November 5 at 2pm EST and again on Thursday, November 6 at 2pm EST.  You can register at http://www.medtouch.com/webinars

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MedTouch (http://www.medtouch.com) delivers web intelligence for health care. Whether patient-focused websites, employee-focused Intranets, or online recruitment efforts, MedTouch combines design, technology, and innovation through its software and professional services practice.

SocialSphere (http://www.socialsphere.net) is a Web 2.0 product and strategy company that uses custom-built products to help clients profit in the new era of social computing. From executive briefings, to sophisticated social media influence mapping to the cutting-edge Idea Mine, SocialSphere is focused on putting every organization’s most precious resource – its most passionate advocates -- to work for them.