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Follow on Google News | YarnCraft, the Lion Brand bi-weekly podcast was honored with the PR News Platinum award in categLion Brand's Yarncraft podcast is recognized by by PR News at the Platinum PR Awards, winning top honors in the Podcast/Videocast category
By: Lion Brand Yarn Company The Lion Brand Yarn Company is the oldest American hand-knitting yarn brand. According to Hitwise® the Lion Brand Web site is the most highly trafficked yarn website and #6 among all craft and hobby sites. The podcast was launched when the company wanted to expand their online presence and promote a greater solidarity among its audience of yarn crafting enthusiasts. Working with Conversion, a social media agency, Lion Brand launched the half hour podcast in October of 2007 to appeal to both the "knitterati" "We developed a voice for Lion Brand, featuring two associates, Zontee Hou and Liz Shaw." said Ilana Rabinowitz, Vice President of marketing for Lion Brand. "They host the bi-weekly show featuring interviews with knit and crochet celebrities and authors, as well as offering ideas and inspiration for people who knit, crochet and craft with yarn. We are honored that their efforts have been recognized and have culminated in this prestigious award" The podcasts are recorded twice each week at the Lion Brand Design Center on 15th Street in Manhattan. The most popular podcasts have had audiences topping 25,000 listeners and to date there have been 26 podcasts. The podcast is available for download from the Lion Brand website for from iTunes. Accredited media interested in scheduling an interview to discuss this press release in more detail are encouraged to contact Ilana Rabinowitz at: 212-243-8995 x152 # # # Lion Brand Yarn Company, is a 130-year-old entity and is America's oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration. End
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