Albany, New York Search Engine Optimization (SEO) Helps Local Businesses Online - Overit Media

Sept. 25, 2008 - PRLog -- Albany, NY's Search Engine Optimization efforts seem to fall somewhat short when it comes to helping businesses translate the global Internet into local-consumer success. Overit Media's search marketing department has taken on the task of helping businesses appeal to local customers, consumers and information seekers through local search engine optimization.

Offering a local search engine optimization service is just what the upstate area needs. "It's a problem/solution" issue says Overit Media's SEO analyst & strategist, Joe Schaefer. "It comes down to this: there is a large market out there that local businesses are missing out on. That is a problem in today's economy. At Overit Media we provide a cost-effective solution that is geared towards a higher return on investment than usual" says Schaefer.

An Outline of how local Internet marketing looks:

Possible Problems:

The far-reaching global Internet encourages some business owners to think of a 'bigger' picture that might be out of their reach.

Possible Solution:

Have your online presence professionally optimized for a local audience.

3 Generalized Types of Internet searches:

* Research
* Comparison
* Consumer / Buyer

Nowadays consumers are utilizing traditional marketing messages to then look further into on the Internet. There is a strong correlation between the traditional marketing message that proverbially 'forces' the message on a consumer (think television and/or radio) and the marketing message that is then found through search engine use when that same consumer searches using the Internet.

Overit Media is filling the niche in the Albany, New York/Upstate New York area by bolstering local business' Internet message through local search engine optimization. Overit Media is taking the stance that includes creating a marketing message that consumers seek as much less intrusive than some traditional marketing tactics. Capitalizing on both traditional and Internet marketing in the local arena makes for a localized Internet experience rather than an inundation of national and /or global results.

It's a win-win situation for both the consumer and business owner.

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Overit Media was founded in 1993 in Albany, NY as a means to provide the highest quality creative results that effectively transform visions into branded solutions. Overit remains true to that original philosophy: transform imagination and concepts into tangible, branded solutions that exceed expectations and move beyond potential. We have helped national and international clients move beyond their visions with a balance of attentive service, high impact deliverables and superior communication.