Insight Ecosystems Announces Banker's Insight 3.0 Banking Business Intelligence Solution

Sept. 9, 2008 - PRLog -- LITTLE ROCK, AR. — Insight Ecosystems LLC today announced the immediate availability of Banker's Insight 3.0, a major update to the company's market-leading business intelligence solution for the financial services industry. Banker's Insight discovers and communicates the tangible insight required to increase an institution’s customer and product profitability, decrease attrition, improve the acquisition of new customers, increase efficiency, and monitor the resulting increase in business performance.

Release 3.0 brings new advancements in achieving tangible insight into customer data. This new release of Banker’s Insight includes significant new capabilities and enhancements including:

Campaign Manager – Set goals and strategies, define target audiences based on extensive analytics, setup and execute marketing campaigns.

Enhanced Grouping – Increase the accuracy of key measures and reduce marketing costs across both retail and commercial customers through advanced grouping rules that use multiple data elements.

Segmentation – Identify major segments and track performance over time.

Funds Transfer Pricing – Increase accuracy of profitability calculations by using matched maturity funds transfer pricing.

Geocoding – Brings advanced analytics down to Earth with the ability to pinpoint customer locations based on any customer attribute.

Dynamic filters – Increase reporting efficiency with reports that dynamically change their time periods and organization levels to focus on individual users’ areas of responsibility.

Seamlessly integrating these capabilities into visually rich, personalized BI dashboards enables our clients to drive business decisions with better access to important information. Typically, organizations use separate tools for analytics and campaign management, making it difficult to go from finding trends to acting on insight. With the Campaign Manager in Banker’s Insight, organizations can quickly define target audiences in seconds using the same methods they employ to view customer analytics and to effectively match customers with relevant products. Campaigns can be setup to market directly to the customers within those target audiences and strategies can track the organization’s goals across several campaigns.

“The capability of Banker’s Insight to create and manage marketing campaigns further separates us from vendors who only provide basic analytics or who only provide a marketing solution,” says Keith Henkel, CEO of Insight Ecosystems. “We provide a very empowering solution through the whole lifecycle: from data cleansing, to advanced analytics, to acting on that insight.”

All of these new capabilities build upon the existing market-leading solution that Banker’s Insight brings to the financial services industry – the key component of which is data cleansing and analytics. Customer data is usually spread across isolated systems and typically has an error rate of up to 25% due to typos and the entry of data into the wrong fields. Accurate insight is not attainable from dirty data. Further, data within traditional vertical applications is structured for transaction performance, not for reporting and analytics. In order to answer today's tough and constantly changing business questions, Banker's Insight employs a multi-step process to extract, cleanse, transform, integrate, and enrich data resulting in informative views that are easy-to-use, understandable, and dynamic from every angle and perspective.

Power analytics are useless, however, if not delivered with an intuitive user-centric approach. Banker's Insight has been architected with leading-edge technologies including Web 2.0 support which provides a more powerful user interface while retaining all the benefits of an intranet-based application. Accessible and powerful dashboard and scorecard features provide immediate understanding into the health of a business. Exploration and visualization features are powerful yet simple enough for anyone to drag-and-drop descriptive fields onto a report and perform comparative analysis across accounts, customers, GL information, household, organizations, products, relationships, and time. Banker's Insight also provides 360° Customer Profiles, Household Profiles, and Business Groups that go far beyond traditional customer information systems and highlight previously hidden relationships, supplement information with demographics, and empower decision making.

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Insight Ecosystems provides clients with a business intelligence ecosystem that learns, grows, and changes to meet their ever-expanding needs. Insight Ecosystems' services and solutions empower companies to gain tangible insight into their customers, products, and financials, turning data into insight and insight into action. For more information, please visit our web site at http://www.insightecosystems.com or email info@insightecosystems.com.