iProperty.com Group Launches Asia’s First Regional Luxury Property Website

Aug. 27, 2008 - PRLog -- SINGAPORE – Taking advantage of the influx of new capital to Asia and growing global demand for high-end properties in this region, the iProperty.com Group (www.iproperty.com), Asia’s leading network of property portals and owner of Singapore’s No. 1 property and real estate website, iProperty.com Singapore (www.iproperty.com.sg), has launched a new property portal specifically for Asian luxury properties.

Largest database of Asian luxury properties
Aptly named iLuxuryasia.com (www.iluxuryasia.com), the website, the first and only one of its kind in Asia, will be the ultimate one-stop guide to luxury properties in key Asian cities beginning with Hong Kong, Singapore and Malaysia and will be accessible via iProperty.com’s current network of property websites under the “Luxury” section. As Asia’s largest databases with over 30,000 luxury property listings for sale and rent, iLuxuryasia.com will provide local and foreign property investors with all the information they need to invest confidently in luxury real estate in Asian markets, without having to scour through different channels.

The launch of iLuxuryasia.com follows the iProperty.com Group’s successful launch of Malaysia’s first one-stop luxury property website, iLuxury.com.my, in May 2007. Since its inception, the Malaysian website has already attracted over 50,000 unique visitors a month, a majority of whom are targeted individuals specifically interested in investing in the high-end property sector.

Patrick Grove, Executive Chairman of the iProperty.com Group said, "Luxury home prices in Asia still have potential to grow, and hence are perceived to offer good investment opportunities. Potential investors also tend to compare opportunities across Asian markets, with countries like Singapore, Malaysia and Hong Kong, being especially popular. With the wide array of services offered, iLuxuryasia.com is well poised to meet these investors’ needs and make the entire process a cinch.”  

From lavish penthouses in Kuala Lumpur with a stunning view of the city skyline to opulent condominiums in Singapore, iLuxuryasia.com is set to become a one-stop portal for those in search of luxurious homes.

Smart tools, definitive guides and useful resources
Aside from showcasing the best of the best in new developments, resale and rental properties, “Buying Guides” will also be available on iLuxuryasia.com, providing useful information and tips about buying and financing properties in selected countries.  The website will also allow users to enter their budgets using the currency of their choice, therefore enabling them to easily assess what sort of properties they are eligible to purchase.

iLuxuryasia.com will also offer expatriates, who are looking to move to key Asian countries, “Country Guides”, which will provide information about obtaining visas, registering for schools and tips for getting around.

Powerful marketing tool for developers and agents
Grove added, “This extremely focused product works synergistically with our other product offerings, and leverages on iProperty.com Group’s extensive network and large captive audience of property hunters. This makes iLuxuryasia.com a very powerful platform for developers to effectively market their properties to a highly targeted audience of the most affluent and involved luxury home buyers across the region.”

“iProperty.com has already established itself as the leading property network in Singapore, Malaysia and Hong Kong, and high-end properties already make up approximately 5 to 10% of iProperty,com’s current Asian property database.  With the launch of iLuxuryasia.com, we aim to dominate the luxury property sector. We want iLuxuryasia.com to be the first website people think of when they are looking to buy high-end real estate in Asia.”

The iProperty.com Group will also be launching a print publication, iLuxuryasia.com Magazine, in the third quarter of 2008, which will work synergistically with the iLuxuryasia.com website and events series to provide a comprehensive offering for the high-end property sector.