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Gucci generated circa US$7.7 billion worldwide of revenue in 2007 according to BusinessWeek magazine and recofirmed it 46th position of the previous year in the magazine's annual "Top 100 Brands" chart. For this reason Gucci is the second biggest-selling fashion brand after LVMH. Most importantly Gucci is the biggest-selling Italian brand in the world. Gucci operates about 425 stores worldwide and it wholesales its products through franchisees and upscale department stores.
Because of its iconic status, Gucci is frequently mentioned in popular culture. With the onset of "designer label" culture in the mid to late 1970s, an early reference to Gucci in a pop song was He's The Greatest Dancer by Nile Rodgers and Bernard Edwards, 1979. It was performed by Sister Sledge. "The champion of dance, his moves would put you in a trance, and he never leaves the disco alone... He wears the finest clothes, the best designers, heaven knows, from his head down to his toes: Halston, Gucci, Fiorucci. He looks like a still, that man is dressed to kill..."
In hip-hop music, where rappers often name-drop to brag about their lifestyles of luxury, Gucci is frequently mentioned. In 2003, Gucci was the third most mentioned brand in Billboard top 20 singles, with appearances in 47 different songs. Some critics claim that lyrical references to products are actually paid endorsements. Songs in which Gucci is mentioned include Combination by Aerosmith; Add It Up by The Kinks; Gucci Time by Schooly D, I Know What You Want by Busta Rhymes and Mariah Carey; Jigga That Nigga, Oh My God, and Poppin' Tags by Jay-Z; Vapors and Groupie Luv by Snoop Dogg; Why You Hurt Me by Missy Elliott; P.I.M.P. by 50 Cent; Let's Get Down by Bow Wow; Favorite Things by Big Brovaz; Hell Yeah by Ginuwine; Paranoid Android by Radiohead; The Fad by Chevelle; Still Fly by Big Tymers; Big Poppa by Notorious B.I.G; High Rollers by Ice-T. One rapper uses Gucci in his stage name, Gucci Mane.
Gucci has also been mentioned in the movies Alfie, Pretty Woman, Pret a Porter, Troop Beverly Hills, Spiceworld: The Movie, Hannibal, The Wedding Planner, Maid in Manhattan, Hitch, Monster-in-Law, Legally Blonde, The Devil Wears Prada, Epic Movie and Sex and the City: The Movie. But also in the Italian film I Mitici - Colpo Gobbo a Milano. Cleavon Little's Sheriff Bart is seen riding with Gucci saddlebags in Blazing Saddles. Gucci was also mentioned in the last season of Friends in the episode The One With Princess Consuela. Gucci was mentioned frequently in the first season of the TV series Ugly Betty.
The word "Gucci" is used adjectivally in the British Army to describe items of kit bought by individual soldiers as being superior to the issued equivalent.
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