IntelligentQ looks towards Venture Capital Funding

June 9, 2008 - PRLog -- IntelligentQ a Digital Advertising company based out of Pune, India is looking for venture capital funding. The team has started initial level planning and it is ready with the Venture report. The company specializes in Search Marketing and Digital advertising. In the first round the company is looking at funds to the tune of $500K-$750K. The funds would be used by the company to launch its delivery center and scale up recruitment.

Speaking to the press, Mr. Debajyoti Basu, the founder of the company said that the company is looking for funding from VC firms who would add value to the company's prospects going forward. That is the reason why the company is treading cautiously and speaking to selected firms or individuals. At present the company offers search engine optimization and search marketing services. The firm is looking to create Intellectual Property in the business for which funding would be required.

The company sees a great potential in digital advertising which according to analysts will become one of the primary mechanisms of advertising in the coming decade. Seeing the market potential Mr. Basu said that the time is right to develop Intellectual Property. The company has a ready business plan which it is sending to VC firms who are inclined to invest in the Internet business. Mr. Basu said that there is a great traction for Search Marketing services and the demand is from large as well as medium size firms which are planning to stay afloat in this Web 2.0 era. At present the market is fragmented and there are numerous firms which are offering web marketing services. There is still a long way to go till the market reaches a consolidation stage. Apart from Google and Yahoo there are other firms which are generating IP in this space. VC funded companies such as OpenX have already created cutting edge products in the area of paid advertising. Mr. Basu said that the times are very exciting for an industry which is still in the nascent stages. Lots of IP is being developed and going forward there is definitely going to be mergers and acquisitions.

When asked by journalists the revenue that the company is targeting post VC funding, Mr. Basu declined to give specific figures but suggested that he expects a return of 3X on the amount funded within 3-4 years. The estimates he mentioned are on a conservative estimate and if the products take of well then the returns can be many times more. Mr. Basu mentioned that the company plans to hire a team of computer engineers who would work exclusively on developing the IP. He said that time-to-market is a critical factor and he would do micro management from the time of development till the time the product hits the market. He expects the first round of funding to close within the next 2 quarters. A second round of funding may or may not be necessitated based on the revenue generated by the company. The United States is the largest market followed by UK and other European countries.

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About IntelligentQ: It is a company focussed on Search Marketing and Digital Advertising services. It specializes in offering technical consultancy to web businesses to help them make their businesses more visible. The team is led by Debajyoti Basu, an experienced Search Marketing professional and supported by a technical team. The company plans to expand the team and have improve its delivery center to offer high end digital advertising solutions to a global clientèle.

Website: intelligent-q.com