A New Report on Indian Consumer Durables Market by Koncept Analytics

June 3, 2008 - PRLog -- Indian consumer durables market used to be dominated by a few domestic players like Godrej, Allwyn, Kelvinator, and Voltas. But post-liberalization many foreign companies have entered into India, dethroning the Indian players and dominating the market. The major categories in the market are CTVs, refrigerators, air-conditioners and washing machines.

India being the second fastest growing economy with a huge consumer class has resulted in consumer durables as one of the fastest growing industries in India. LG and Samsung, the two Korean companies have been maintaining the lead in the industry with LG being the leader in almost all the categories.

The rural market is growing faster than the urban markets, although the penetration level in rural area is much lower. The CTV segment is expected to the largest contributing segment to the overall growth of the industry. The rising income levels, double-income families and increasing consumer awareness are the main growth drivers of this industry.

The report broadly includes the following

1. Overview  

White Goods
Kitchen Appliances
Consumer Electronics

2. Market Analysis    

2.1 Market Size        

Market Share by Segments
Market Share by Major Players

2.2 Market Segments

2.2.1 Television        
Market Size by Volume
Market Share by Major Players

2.2.2 Air Conditioner  
Market Size by Volume
Market Share by Major Players

2.2.3 Refrigerator      
Market Size by Volume
Market Share by Major Players

2.2.4 Washing Machines      
Market Size by Volume
Market Share by Major Players

3. Market Trends      

3.1 Evolving Marketing Strategies    
3.2 Rising Input Costs        
3.3 CTVs Lead in Ad Expenditure    
3.4 Low Penetration in AC Segment

4. Growth Drivers      

5. Company Profiles  

5.1 LG Electronics India      
5.2 Samsung India Electronics        
5.3 Whirlpool  
5.4 Videocon Industries      

List of Tables

Number of Households by Income Group (2005-06)
Global Retail Development Index (2006)
Top 10 Print Advertiser Consumer Durable Companies (2007)
Household Growth (2002-11E)

List of Charts

Market Segmentation
Consumer Durables Market Segments by Volume (2006-07)
Top Players Market Share by Value (2007)
Television Market Size (2001-06)
Television Market Share (2007)
Air-Conditioner Market Size (2001-06)
Air-Conditioner Market Share (2007)
Refrigerator Market Size (2001-06)
Refrigerator Market Share (2007)
Washing Machines Market Share (2005-06)
Washing Machines – Top 3 Players (2007)
Ad Share of Consumer Durable Sub-categories (2007)
AC Penetration Comparison by Country
LG Electronics Turnover (1997-2007)
Samsung Sales (1999-2007)
Whirlpool - Sales and Assets (2002-07)
Videocon - Sales and Assets (2003-07)

For more information, please visit http://www.konceptanalytics.com/reportDetail.aspx?reportI...

To know more about us http://www.konceptanalytics.com

# # #

About Koncept Analytics:
Koncept Analytics, founded in 2005, works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers. Koncept specializes in bringing a clear thinking on various industry verticals including telecommunications, healthcare, technology, real estate, retail, logistics and media. Major coverage areas include North America, Europe, Middle East and Asia.