Property Owl announced the BETA soft launch of its new product, Powl™.

May 24, 2008 - PRLog -- Property Owl announced the BETA soft launch of its new product, Powl™, today. Offering estate agents, commercial agents and letting agents throughout the UK the means to simplify and manage their property portfolio and embrace the new generation of property search.

Powl™ is a complete estate agent solution for managing and marketing a property portfolio efficiently. Powl™ delivers high performance, easily managed property systems and can provide all agents with the tools to be able to provide a real return on investment through the improvement of their systems and methods used to achieve and manage Internet leads.

The administration and property management system is a simple, easy to use property management solution for sales, lettings, commercial agents, surveyors and all industry professionals. The Powl™ platform is a combined property administration system and management system, with a property listing module designed to be estate agent friendly. One click technology allows the agent to simply click and go.

Property Owl identified the need for estate agent's website to be found by the new generation of property search engines. In complimenting these property search engines, estate agents and their properties will be found quickly and displayed effectively, which means a huge reduction in marketing spend to the 'old' marketing portals.

Serial Internet entrepreneur and CEO Peter Le Masurier states “we have applied our knowledge of search engine optimisation to the sharp end so our agents will benefit - what this means in real terms is that agents will spend less on marketing through the old portals as their sites are easily found, user friendly, faster, slicker, legally compliant and accessible by all.”

In Beta, Property Owl state there is much more to come for both agents and the property searching public alike.