Balance Technology Group Supports a Successful International Sign ExpoBalance Technology Group of Springfield, VA, developed the website for the 2008 International Sign Expo, an event that the International Sign Association (ISA) is calling the “biggest sign show ever.”
By: Balance Technology Group Balance Technology Group developed and implemented a strategy for http://www.signexpo.org to provide a cohesive and contemporary look that was functional, and navigable. The website was a key resource for attracting more than 550 exhibitors and nearly 20,000 attendees to the event, which was held March 26-29, 2008, at the Orange County Convention Center in Orlando, Fla. Key features of the website included: • A dynamic engaging layout that was flexible enough to work for ISA from the earliest stages of event planning to post-show support • A tool to help exhibitors request and administer booth space: http://www.signexpo.org/ • A tool to allow international attendees automatically generate the necessary invitation to secure visas:http://www.signexpo.org/ • A tool to allow presenters to submit presentation proposals online: http://www.signexpo.org/ • Integration of features and resources developed by other vendors to create a seamless website that addressed the needs of attendees and exhibitors before, during and after the event The International Sign Expo website is the latest effort by Balance Technology Group in support of large industry trade shows. The company has also planned and launched sites for small and large businesses, non-profit organizations and government agencies. Balance is a woman-owned interactive web firm that helps clients plan and implement cutting-edge web technologies to meet organizational goals. The company’s website is http://www.balancegroup.us. End
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