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Tibetan Buddhist Enlightenment comes to Salt Lake City X Mormons
NEW AGE GUERILLA MARKETING: When the going gets tough the tough go to Salt Lake City. Here is how a very unlikely discovery of interest in Tibetan Culture has begun to flower in the traditionally conservative Utah Mormon enclave. Creative marketing !
The most common saying in California is: “Been there - Done that”. It’s a progressive state and a great forum for our alternative spirituality products. THE HIMALAYAN TRADERS (www.himalayantraders.com)
The answer is yes & no. Yes, our customer base is here, but so is all of our competition. Whatever kind of marketing strategy you have has been done by dozens like you. Enter the Mormon city of Salt Lake. We have been doing cross country sales trips for 15 year to dive deep into the heartland, but more and more we are focusing on that lonely oasis in the center of Utah.
Salt Lake City has turned out to be amazingly progressive. It is now only 60% Mormons compared with 90% a few years back. And guess what? Relatively few people offering Tibetan Buddhist items are present to compete with us.
It’s a pleasant working environment too with great alternative hip spiritual shops. Good restaurants, trees, wide streets, and green lawns. It is hardly like working in an urban area. Feel like a big neighborhood actually. There are some great restaurants and it’s inexpensive to stay there. We also enjoy the relatively low crime rate and friendly atmosphere.
Unexpectedly, we found a pretty receptive group of New Age and Alternative people in Salt Lake City eager to explore the exotic world of Tibetan Cultural items that we offer. After banging on doors in California for 15 years it was nice to feel like our offering was new and significant.
We’ll be going back to Salt Lake City semi annually to open more accounts. Great people and great place open to THE HIMALAYAN TRADER taste of Eastern Religion and Spirituality. Come see us at www.himalayantraders.com
TASHI DELEK (Good Luck in Tibetan)
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The Himalayan Traders is from the 'Small Is Beautiful' lifestyle philosophy. In Buddhist thought, Right Livelihood is considered essential for the layman's spiritual path. As a Buddhist layperson, I have tried to embody this ideal through The Himalayan Traders. We specialize in TIBETAN CULTURAL ITEMS. For over 15 years we have traversed the Himalayas from Kathmandu,Nepal to Lhasa, Tibet to find unique and rare items associate with this magnificent spiritual ethnic group.