Pierce Mattie Public Relations to Launch Elements Fitness PR Campaign

March 26, 2008 - PRLog -- elements (http://www.elementsforwomen.com), a comprehensive health and fitness program, has appointed Pierce Mattie Public Relations (http://www.piercemattie.com) to spearhead their fitness public relations campaign. Pierce Mattie Public Relations will assist elements in enhancing their exposure for BalanceD, an online diet component, as well as for their many franchise locations across the country.

elements is an international premium fitness and lifestyle brand. The company offers membership based fitness and weight loss services through a network of wholly owned and franchised health clubs, as well as related diet and wellness services. elements differs from other health club providers in its “BalanceD lifestyle” approach to fitness, which encompasses the body, beauty and the mind. BalanceD offers a robust online diet program, custom meal planning, nutrition and diet coaching, community forums, expert advice and tips as well as fitness products which will be available both online as well as in select elements locations.

elements members also have access to the HUR Smart Card, available exclusively at elements fitness in the United States. The HUR Smart Card allows members to toss away their fitness journal and store all of their personal fitness data and workouts on it. An elements trainer programs a member’s workout on their smart card and then the card itself charts the course.

To learn more about elements visit http://www.elementsforwomen.com.

To find out what Pierce Mattie Public Relations can do for your brand, learn more by visiting http://www.piercemattie.com or by calling 212-243-1431(NY) or 323-469-5500 (LA).

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About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie Public Relations remains the industry leader in communications for luxury beauty, fashion, home, health and fitness brands. With offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the celebrity world of Los Angeles. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistently outstanding results.

Website: www.piercemattie.com