Tesco Dental Insurance reveals UK's favourite smile

Jan. 10, 2008 - PRLog -- Surprisingly Jack Nicholson finishes last, respondents perhaps failing to recall his famous smile as the Joker in, "Batman" and an obsessive compulsive in, "As Good as it Gets".

Also surprising is X factor's "Mr Nasty", despite having blindingly perfect pearly whites, finishes in 12th place, only just above Princess Anne.

Tesco tips on keeping your smile bright include regular check-ups at the dentist and brushing regularly, both being supported by responses in the survey; participants saying the most important element to maintaining healthy teeth is to have regular dental check-ups followed closely by brushing teeth more regularly.

Respondents were also asked which other smiles brighten up their day, husbands/ wives/ partners had the highest rating at 41% followed closely by friends and offspring (31% and 28% respectively). A mother's grin is valued more than Dad's with 8% of respondents saying she brightened up their day as opposed to 3% for Dad.

The order of favourite smiles is as follows-

1.   Kylie Minogue
2.   Kelly Brook
3.   Liz Hurley
4.   Natalie Portman
5.   Jordan
6.   Serena Williams
7.   Julia Roberts
8.   Martine McCutcheon
9.   George Clooney
10.   Madonna
11.   Eddie Murphy
12.   Simon Cowell
13.   Princess Anne
14.   Jack Nicholson

Notes to editors:

•   Tesco Personal Finance has teamed up with AXA PPP healthcare to offer the dental insurance products.
•   NHS dental charges in England and Wales
•   NHS dental treatment in England and Wales is charged in three bands regardless of whether you have one visit to your dentist, or a whole course of treatment.
•   NHS dental charges in Scotland and Northern Ireland
•   In Scotland and Northern Ireland, dentists charge per item and patients are expected to pay 80% of treatment up to a maximum limit (£372 in Scotland and £384 in Northern Ireland at the time of going to print).

Tesco Personal Finance
Tesco Personal Finance, the financial services arm of the UK's number one supermarket chain, was launched in July 1997 and offers a combination of Internet, supermarket and telephone banking. Tesco Personal Finance now has over 5 million customer accounts. It provides a range of 21 low cost, value for money financial services covering general insurance, lending and savings & investments. It is a joint venture between The Royal Bank of Scotland Group plc and Tesco PLC. Tesco Personal Finance Limited. Registered in Scotland No 173199. Registered Office 24 St Andrew Square.

Global AXA Group
AXA is a world leader in financial protection, with major operations in Western Europe, North America and the Asia/Pacific area. AXA serves over 50 million customers throughout the world (individuals and businesses).

AXA in the UK
AXA UK, a wholly owned subsidiary of AXA SA, operates in the UK and Ireland and is active in the life insurance, health insurance and general insurance markets. It comprises four business units: AXA Sun Life



For more information on dental insurance call 0800 678 1790 or log on to http://www.tescofinance.com

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For further information, please contact:

Matthew Dransfield: 0131 523 9001
Nicola McGowan: 0131 523 5533
Alex Godwin-Brown: 020 7334 7777

Website: www.tescofinance.com