It Chick Clothes Makes Back to School Shopping a Fun Experience for Plus-Size Girls

Aug. 3, 2007 - PRLog -- Houston, August 1 2007 — A fun pastime can become a nightmare for many girls in America: shopping for back to school clothes. The clothing options for plus size girls are few and far between, despite the fact that these girls command a growing purchase power in America. The Journal of the American Medical Association (JAMA) estimates that one in seven girls ages 6 to 11 is overweight. Despite this strong market presence, these girls have far fewer clothing options than their peers. Girls who don’t fall into “standard” size categories often have to buy plus-sized clothes for women and have it tailored to their size. The result? Poorly fitting clothes for the wrong age group in the wrong styles. In addition, some retailers advertise half sizes or plus sizes that simply add a few inches to the waistline. Girls who fall outside those measurements are out of luck.

Their shopping experience just got a little brighter at http://www.itchickclothes.com. It Chick Clothes LLC has a trendy clothes line dedicated to plus size tween girls ages 7 to 12.  “We looked around and found a significant gap in the clothes market,” says co-founder Emily Palit. “We realized that a very limited number of girls can actually wear the clothes that most retailers offer. Girls try on these clothes and end up leaving the fitting room frustrated.”

“Our mission is to make clothes that make the girls who wear them feel good about themselves,” agrees co-founder Catherine Beebe. “Many plus size clothes are ill-fitting and frankly, dowdy. We make cute clothes that ‘real’ girls can wear.” Back to school fashions like layering tanks, knit tops, and weathered tees can be worn with the new denim minis, leggings and baby-doll dresses. The trendy clothes look great on today’s fuller figured girls.

The It Chick Clothes plus size fashion line is available for purchase online at http://www.itchickclothes.com and on http://www.amazon.com. Clothes are available for age groups 7 to 12 and in waist sizes up to 47 inches and hip sizes up to 50 inches. More information is available from Catherine Beebe at itchickclothes@gmail.com, 713-384-0520, and on the It Chick website.

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It Chick co-founders Emily Palit and Catherine Beebe recognized a gap in the clothing market for girls: that a limited number of girls can actually wear 'standard sizes' at most retailers. They joined together to make shopping fun for plus size girls who have a hard time finding clothing that fits. Above all else, they want an It Chick to look good and feel good in everything they sell. Please email your thoughts to itchickclothes@gmail.com.

Website: www.itchickclothes.com