Global OEM forward model programmes, forecasts to 2016

July 4, 2007 - PRLog -- The report Global OEM forward model programmes, forecasts to 2016, which analyses forward model programmes as far out as 2016 for 61 brands from 17 OEMs, highlights many interesting trends. Many European OEMs for instance will retain old models with lower prices for developing markets once replacements arrive - the Skoda Octavia will become the Octavia Tour, the Punto the Punto Classic and the Clio the Clio Campus.

Beyond this, the report "Global OEM forward model programmes, forecasts to 2016" also shows vehicles made and sold in very different markets, such as a Korean-made SUV that will be sold by Renault in Europe, and a Chinese-made Citroen also to be sold in Europe.

The issues of vehicle branding and positioning are increasingly prevalent: Nissan Europe is abandoning the upper medium segment by not replacing the Primera, and GM is increasingly merging future Opel and Saturn products whilst Ford are set to abandon the MPV sector in North America. Acura are starting their global crusade, and on a technical level, the report shows BMW will return to turbocharging (of petrol engines) after a long absence, whilst Honda move towards diesels for North America

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