Taking Paid Surveys – Expectations vs. Reality

June 14, 2007 - PRLog -- Taking paid surveys might be truly exciting as long as you know how to make it enjoyable by having realistic expectations. Many survey takers get only the survey hype of certain survey gurus or particular survey sites without acknowledging that most marketing messages contain more or less innocent exaggerations of the true benefits of paid surveys.

Having realistic expectations about paid surveys is essential in order to create a winning strategy and start earning cash and prizes to your taste. Many potential and newbie survey takers are made to believe that taking surveys can substitute a full-time career. For some, such as students or unemployed, taking paid surveys can really become the only source of cash and prizes. However, for people with serious full-time jobs, completing paid surveys may become a truly entertaining hobby or a fun activity that can be squeezed in between their usual routine, without distracting them from their career priorities.

Some people are prone to speculate that taking paid surveys can bring them untapped cash without any effort whatsoever. Taking paid surveys is really an innovation of the technological era – it actually makes it possible to reduce the effort and time input in order to get paid. However, that wasn’t always the case. In the dawn of surveys as a market research method, taking paid surveys was much more time-consuming for both marketing professionals and survey respondents. The advancement of the Internet communication made it possible to obtain quick feedback from any corner of the world. Therefore, marketers capitalized on the technological innovations, and created efficient channels to obtain consumer opinion in return for effective incentives – cash, rewards, free merchandise, free trials, and many more.

The quickly expanding paid survey market also encouraged the emergence of many paid survey companies that acted as intermediaries for market research companies to obtain quality feedback from consumers on various products, services or future innovations. Some of the quickly expanding survey sites started collecting fees for the access to the multiplying survey sites that provided hundreds of opportunities to complete paid surveys. Many survey takers have been led to believe that namely the paid survey sites are the legitimate ones. However, that is not necessarily the case. Fee collection is neither a sign for exclusiveness of the survey site database, nor a sign of legitimacy. In fact, the free survey site resources are almost identical to the paid databases. The reason for collecting subscription fees can be rationalized with different arguments, but one thing is sure – the paid survey sites do not rely on subscription fees for maintaining their business. Therefore, expecting that a paid survey site listing will be better than a free database of online surveys can largely mislead potential and current survey takers.

When expectations and reality of paid surveys do not match in survey takers’ minds, people might get disappointed. The paid surveys business has informal rules and tricks that survey takers can learn and master. Paid surveys are growing in number and scope, and will certainly develop in various directions, so be prepared.
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