POWER GUY: Japanese Character Brand Turns Sumo Wrestlers into Streetwear

TOKYO, Japan - Nov. 11, 2026 - PRLog -- POWER GUY, a character brand built around original sumo wrestler characters, has launched its first line of made-to-order merchandise.

The name comes straight from Japanese. The word for sumo wrestler, rikishi (力士), is written with two characters: 力, meaning power, and 士, meaning a man of honor. Put them together and translate them plainly, and you get POWER GUY.

The roster currently has 17 rikishi, each with his own ring name and rank. They include Akakujira, the heaviest wrestler on the banzuke; Hanabi, whose slap sends sparks flying; and Hatomune, who stands chest out, eyes to the sky. The brand's motto is written in katakana: リキシハカルチャーダ (rikishi wa culture da), meaning "rikishi is culture."

The first drop features five wrestlers on tees, big-silhouette tees, tote bags, acrylic keychains and stickers, priced from 842 yen. Everything is made to order on SUZURI, a Japanese print-on-demand marketplace, and international buyers can order through SUZURI's partner proxy services.

POWER GUY plans to bring the rest of the roster to merchandise and is open to licensing and collaborations across apparel, packaging, animation and games.

Website: https://powerguy.jp/en/
Shop: https://suzuri.jp/powerguy