Isabelle Mercier: Architecting Brands by Design, Not by Default

TEXAS CITY, Texas - Oct. 28, 2025 - PRLog -- Isabelle Mercier, Co-Founder of LeapZone Strategies, is one of North America's most dynamic brand positioning strategists and business growth catalysts. With over 30 years of experience, two TEDx Talks amassing more than four million views, and a mantra of "Clarity sells, confusion kills," Isabelle helps leaders build businesses by design, not by default.

Her entrepreneurial spirit began early—at nine, she worked in her mother's hair salon, where she learned to "listen to the unsaid" and understand that positioning is everything. This foundational lesson evolved into LeapZone Strategies, founded in 2007 with her life and business partner, Margarita Romano, with a mission to help leaders gain clarity, courage, and structure.

Together, Isabelle and Margarita have thrived as couplepreneurs for over three decades. Their TEDx Talk, How to Increase Your Units of Happiness, emphasizes treating one's relationship like a million-dollar client—a philosophy they also instill in their business coaching. To them, true success means building a business and a life that make things better from the inside out.

Isabelle's journey as a public speaker was marked by overcoming fear through authenticity. Her TEDx Talks, viewed globally, highlight the power of being real and intentional. She also serves on the curation team for TEDxSurrey, where she helps shape transformative ideas. This experience inspired The Speaker's Edge, a program she co-created to help leaders communicate with clarity and confidence. "Winging it doesn't work—structure sets you free," she says.

In 2016, Isabelle and Margarita launched Trailblazers Estate, a five-acre equestrian leadership retreat on Vancouver Island. Using horses as co-facilitators, the retreat helps leaders identify gaps between intention and action, bridging what Isabelle calls the space between "Outcome and Overcome." Here, teams rediscover trust, alignment, and clarity.

Her influence extends to organizations like A&W, HSBC, IMAX, TD Bank, TEC Canada, and Vistage. Known as the "Simon Cowell of brand positioning," Isabelle delivers direct yet compassionate guidance, helping leaders embrace clarity as their greatest asset.

Despite challenges, Isabelle champions resilience, innovation, and the courage to slow down to speed up. Looking ahead, she and Margarita aim to empower 10 million entrepreneurs through LeapZone, Trailblazers, and The Speaker's Edge—continuing to help leaders design brands and lives that truly make a difference.

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