Facebook or Instagram? BUSFAM's Take On Choosing the Right Platform for Your Business

KOLKATA, India - Oct. 27, 2025 - PRLog -- With billions of users across social media platforms, particularly Facebook and Instagram, social media marketing has emerged as a necessity for brands to increase their online presence in the digital space.

BUSFAM, a premier social media marketing agency in Kolkata, steps in to help clients across various industries identify the most effective marketing channel that will align with their objectives to drive measurable results.

Facebook and Instagram, both owned by Meta, offer a powerful advertising tool due to their extended reach and targeting abilities. However, most companies have one crucial question: "Should I invest in Facebook or Instagram?"

The answer to this dilemma actually lies in a brand's objectives and target audience. Both channels have immense potential; however, they serve different purposes. Thus, it is advisable to opt for the one that will help achieve the goals.

"As a social media marketing agency in Kolkata, our job is to assist the clients in identifying where their audience lives and how to engage with them efficiently," says their digital marketing manager.

Today, Facebook is a comprehensive platform to increase brand visibility, especially among the mature age groups. With features like Facebook Groups, Events and Pages, it allows for community building around a brand, thereby promoting discussions and feedback.

A major advantage is its clickable links in ads and posts that redirect users to websites and landing pages, making it an effective tool for conversions and lead generation.

Instagram, on the other hand, has a visual appeal and resonates with the younger people, especially millennials and Gen Z.  So, for brands dealing with fashion, food, beauty, travel, or design, the platform is excellent for building brand awareness with compelling visuals  for a high engagement rate.

Features like the Explore Page and the strategic use of hashtags make it easier for new businesses to be discovered by users who don't already follow them.

As a top social media marketing agency in Kolkata, BUSFAM does not recommend choosing one platform over another. Instead, it urges brands to leverage both platforms for successful results.

"We suggest a cross-platform strategy as the most effective tool. When implemented correctly, it can cater to diverse audience segments," says a marketer.

If you are looking for a digital marketing company, get in touch with BUSFAM. They ensure every campaign is data-driven, goal-oriented, and designed to maximise ROI.

About BUSFAM

BUSFAM is a reputable branding and creative agency offering various services like website development, SEO, PPC, social media, content marketing, and email marketing. The company is recognised for helping clients enjoy high ROI and make their presence in the competitive digital world.

Know more: https://www.busfam.com/services/digital-marketing