Advanced Driver Assistance Systems (ADAS) Market Size to Reach USD 101.97 Billion in 2032

KOLKATA, India - Sept. 13, 2025 - PRLog -- The rapid expansion of electric and autonomous vehicles is a major driver of revenue growth in the Advanced Driver Assistance Systems (ADAS) market. The International Energy Agency (IEA) reported that nearly 14 million new electric cars were registered globally in 2023, bringing the total number of electric vehicles on the road to 40 million. EVs are incorporating ADAS technologies to improve safety and enhance the driving experience, aligning with consumer demand for advanced and sustainable mobility solutions.

However, data privacy and cybersecurity concerns present a major challenge for the Advanced Driver Assistance Systems (ADAS) market. These systems depend extensively on the real-time collection, processing, and exchange of data between in-vehicle components and external networks, making them susceptible to cyberattacks and data breaches.

Segments market overview and growth Insights
Based on the component, the Advanced Driver Assistance Systems (ADAS) market is segmented into hardware, and software.

The hardware segment accounted for the largest market share in 2024 due to the increasing incorporation of safety and automation features in next-generation vehicles. In September 2024, Arbe Robotics Ltd, a leading provider of perception radar technology, announced that its Tier 1 partner, HiRain Technologies, is accelerating the development of an ADAS system for a Chinese automaker.

Regional market overview and growth insights
North America held the largest revenue share in 2024, driven by a combination of regulatory requirements, high consumer awareness, and rapid technological innovation, particularly in the U.S. and Canada. Strict safety mandates from agencies like the National Highway Traffic Safety Administration (NHTSA) are pushing automakers to equip new vehicle models with ADAS features.

In December 2024, the NHTSA expanded its program to include four critical ADAS technologies: Pedestrian Automatic Emergency Braking (PAEB), Lane Keeping Assist (LKA), Blind Spot Warning (BSW), and Blind Spot Intervention (BSI).

Competitive Landscape and Key Competitors
List of major players included in the Advanced Driver Assistance Systems (ADAS) market report are: Robert Bosch GmbH, Continental AG, Denso Corporation, Aptiv PLC, Magna International Inc., Valeo SA, Altera Corporation, Autoliv, Garmin Ltd., Texas Instruments, ZF Friedrichshafen, BorgWarner, Mobileye, and WABCO Holdings Inc.

Major strategic developments by leading competitors
Texas Instruments: On April 15, 2025, Texas Instruments introduced a new lineup of automotive lidar, clock, and radar chips designed to improve vehicle safety by enabling advanced autonomous features across a wider range of vehicles.

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