Advanced Analytics Market Size to Reach USD 374.66 Billion in 2032

KOLKATA, India - Sept. 10, 2025 - PRLog -- Rapid growth in structured and unstructured data is a key factor driving revenue growth in the advanced analytics market. Organizations are now increasingly seeking sophisticated tools to extract actionable insights from diverse and complex data sources. A vast amount of data is generated every day across the globe. It is estimated at approximately 402.74 million terabytes daily. This surge in both structured and unstructured data is prompting businesses to invest in sophisticated analytics tools.

In February 2024, Motif Analytics, a data analytics startup, followed the completion of a USD 5.7 million funding round led by Amplify Partners and Felicis, with additional support from InvestInData. The company specializes in transforming raw data into actionable insights, leveraging sequence analytics to uncover opportunities for growth and optimization.

However, a lack of clear ROI and use cases is restraining the revenue growth of the advanced analytics market. Many organizations struggle to quantify the tangible business value that advanced analytics solutions can deliver.

Segments Market Overview and Growth Insights:
Based on type, the advanced analytics market is segmented into big data analytics, real-time analytics, cognitive analytics, augmented analytics, sentiment analysis, cohort analysis and others.

The big data analytics segment held the largest revenue share in the advanced analytics market in 2024, driven by the surge in data generation across multiple industries. In October 2023, for instance, Fujitsu Limited partnered with TOPPAN Holdings Inc. to strengthen the medical big data sector.

Regional Market Overview And Growth Insights:
North America held the largest revenue share in the global advanced analytics market in 2024, driven by robust infrastructure for implementing advanced analytics and growing demand for cloud-based solutions, particularly in the U.S. and Canada. The U.S. emerged as the leading market for public cloud services, with spending exceeding USD 432 billion in 2024.

Competitive Landscape and Key Competitors:
List of major players included in the market report are: Oracle Corporation, SAP SE, IBM Corporation, Microsoft Corporation, Altair Engineering Inc., FICO, Teradata, Alteryx Inc., QlikTech International AB, SAS Institute Inc., Amazon Web Services (AWS), TIBCO Software Inc., Google LLC (Alphabet Inc.), Cloudera, Inc., and Databricks, Inc.

Major Strategic Developments By Leading Competitors:

Impetus Technologies: On January 16, 2025, Kedaara Capital invested over USD 350 million in Impetus Technologies, a leading provider of data, analytics, and AI solutions catering to clients in the U.S. and Europe.

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