Lucent Innovation Enables Brands to Migrate from Liquid Themes to Custom Shopify Frontends

WILMINGTON, Del. - Aug. 19, 2025 - PRLog -- Lucent Innovation, a Shopify Plus Certified Partner, is empowering international eCommerce businesses to break free from the constraints of Liquid-based themes and embark on the future of commerce using fully customized Shopify frontends.

Shopify's Liquid themes have powered many online stores for years. Though effective for swift store launches, the themes can limit brands from reaching the performance, adaptability, and innovative digital experiences that today's consumers desire. Seeing an opportunity in this gap, Lucent Innovation has developed a focused migration practice to assist companies in upgrading from conventional Shopify themes to headless, customized frontends based on contemporary frameworks like React and Next.js.

Today's brands need more than a functional store; they need speed, personalization, and globally scalable experiences," explained Nitesh Kasma, Lucent Innovation CEO. "With Shopify's Storefront API, we allow brands to provide cutting-edge user experiences without losing the strong backend prowess of Shopify Plus."

The migration solution not only provides businesses with creative liberty in design but also grants them advantages such as enhanced page loading, SEO optimization, and intuitive omnichannel integration. Lucent Innovation, with its successful history in bespoke Shopify development, has emerged as the preferred partner for brands that want to reinvent their online presence without compromising business continuity.

As a trusted Shopify Plus Partner (https://www.lucentinnovation.com/pages/shopify-plus-partner) , Lucent Innovation continues to support enterprise-grade retailers with end-to-end solutions—ranging from storefront development to integrations with apps, ERP systems, and advanced analytics.

This initiative underscores Lucent Innovation's commitment to driving innovation in eCommerce and enabling businesses to stay competitive in a rapidly evolving digital-first economy.