Industrial metaverse transforms the B2B world

QUEZON CITY, Philippines - Aug. 15, 2025 - PRLog -- ith iguverse, igus enables companies to showcase and co-develop complex products using digital twins—without heavy R&D investment. Even SMEs can benefit from this VR platform for flexible product presentation and collaboration. H+B technics, for example, uses iguverse to display yacht lift systems virtually, overcoming real-world demo limitations.

At METS Trade 2023 and boot Düsseldorf 2024, visitors explored H+B technics' products in the iguverse using VR headsets. As avatars in a virtual showroom, they interacted with digital twins of yachts and lift systems—opening hatches, folding decks, and resizing models. The immersive experience impressed attendees and helped reduce trade show costs by replacing physical models with flexible 3D content.

By simply sending 3D product data, companies like H+B technics can create interactive digital twins in igus's industrial metaverse, the iguverse. This platform enables immersive product demos and even virtual engineering—without costly infrastructure. igus offers a fully managed service and aims to empower SMEs with affordable access to Industry 5.0 technologies.

igus envisions global teams collaborating in VR to design and simulate machines—eliminating travel, emails, and static drawings. With 1:1 scale models and real-time interaction, design flaws can be spotted early. Projects like Bell's helicopter show VR can cut development time by 90%, while supporting sustainability across the entire product lifecycle.

The iguverse offers a powerful entry point into the metaverse for SMEs, enabling collaboration and innovation without heavy investment. With half of German companies still struggling with digitalisation, igus's open B2B platform encourages experimentation and helps close the gap in global competitiveness.

Visit for more information: https://www.igus.sg/