Digital Signage Market Set to Double to $57.8 Bn by 2032, Driven by Retail Expansion

NEW YORK - Aug. 18, 2025 - PRLog -- The Digital Signage Market is entering a new era of expansion, projected to soar from its 2022 valuation of USD 25.2 billion to an impressive USD 57.8 billion by 2032. According to a recent Digital Signage Market Report, this trajectory represents an 8.7% CAGR, underscoring robust momentum across hardware, retail, and experiential display segments.

This dynamic growth is reshaping how businesses, institutions, and public venues deploy visual communication. From high-impact advertising in retail stores to touchless, interactive displays in healthcare and corporate environments, digital signage is increasingly central to audience engagement strategies.

Key Statistics from the Digital Signage Market Report

• Digital Signage Market Size (2022): USD 25.2 billion
• Projected Market Size (2032): USD 57.8 billion
• CAGR (2023–2032): 8.7%
• North America Market Share (2022): Over 36%
• Hardware Segment Share (2022): 57%
• In-Store Signage Share (2022): 71%

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Driving Forces behind Digital Signage Market Growth

1. Hardware Dominance: With durable and vivid display hardware accounting for over half of market revenue, hardware continues to anchor the digital signage market size and value.
2. Retail & In-Store Expansion: The in-store category, constituting nearly 71% of installations, highlights the retail sector's reliance on dynamic, visually rich signage to enhance customer experience.
3. Technological Innovation & Efficiency: Advancements in 4K, Ultra-HD displays, AI-powered personalization, and energy-efficient hardware are propelling digital signage market trends.
4. Infrastructure & Adoption: Propelled by rapid digitalization, emerging-market investment in smart infrastructure, and an organizational shift from traditional billboards, the digital signage market growth is accelerating across verticals.

Market Snapshot

• Geography: North America leads with >36% share; Asia-Pacific gaining traction.
• Component: Hardware dominates at 57%, followed by software and services.
• Application: In-store signage (71%) dominates, while interactions and outdoor formats are emerging.
• Trends: AI-driven content, touchless engagement, eco-efficient panels.

Why This Matters Now

As organizations increasingly prioritize dynamic communication, the digital signage market size and market share are becoming indicators of broader adoption trends. Retailers, healthcare providers, transportation hubs, and corporate campuses are investing in digital platforms that enable real-time updates, better customer interactions, and data-driven messaging strategies.

About the Digital Signage Market Report

The Digital Signage Market Report provides comprehensive insights into market size, forecast, trends, components, applications, and regional dynamics. It serves as a strategic tool for businesses aiming to capitalize on this growing domain.

For a deeper dive into the digital signage market growth, emerging digital signage market trends, and forecast opportunities in hardware and software solutions, visit the full report (https://r.fibr.ai/1t9vlo).