Mellanmål Inc Partners with FasterCapital to Bring Swedish Plant-Based Snacking to U.S. Consumers

LEWES, Del. - July 21, 2025 - PRLog -- Startup Solution & Differentiation

Mellanmål Inc introduces the Swedish concept of 'mellanmål'—healthy in-between meal snacks—through exclusive brands like RE:DO Foods, a plant-based protein bar endorsed by the Swedish Olympic Committee. With full control of the supply chain from import to retail and e-commerce, the company ensures operational efficiency and brand integrity. Early traction includes partnerships with major distributors such as Vistar and KeHe, and sales started in retailers like Kowalski's and Go Grocer.

FasterCapital Partnership Value

Mellanmål Inc's participation in the LaunchUp program gives the company access to FasterCapital's global investor network, weekly 1-on-1 fundraising coaching, and strategic mentorship. Led by Hesham Zreik, FasterCapital's selection process affirms Mellanmål's market potential and commitment to innovation. The partnership will accelerate Mellanmål's path to profitability, support its $2M funding round, and enable expansion of U.S.-based production and sales.

Quotes
"Mellanmål Inc exemplifies the kind of visionary startup we seek—combining innovative product offerings with strong market validation and a clear path to scale," said Hesham Zreik, Founder and Managing Partner at FasterCapital. "Their focus on sustainable, plant-based snacks aligns perfectly with global consumer trends."

"This partnership gives us the fuel and reach we need to make RE:DO and our other brands household names in the U.S.—we're not just selling snacks, we're changing habits," said Donnie Lygonis, CEO of Mellanmål Inc.

Growth Trajectory & Future Plans
Mellanmål Inc is targeting profitability by the end of 2025, with goals to reach $27M in revenue within three years and $100M within five. Key initiatives include scaling U.S. production to reduce costs, expanding retail and corporate distribution, and launching private label product lines. An eventual acquisition or IPO is anticipated within 7–9 years as part of its long-term growth strategy.

About Mellanmål Inc
Founded by serial entrepreneur Donnie Lygonis, Mellanmål Inc brings exclusive Swedish and Nordic snack brands to the U.S. market. Through a full-stack distribution model and compelling cultural storytelling, the company aims to redefine snacking for health-conscious consumers. Visit https://www.mellanmal.com

About FasterCapital
FasterCapital is a global venture builder and online incubator that co-funds and co-founds startups worldwide. Established in 2014, it is now the #1 venture builder by number of supported startups, funds raised, and investments made. Its LaunchUp program provides mentorship, funding assistance, and strategic guidance to high-potential early-stage ventures.

Media Contact

Rasha Almasri
rasha.almasri@fastercapital.com
+1 (512) 400-0256