How BH Botswana JCB Reduced Fuel Costs with Frotcom

July 10, 2025 - PRLog -- BH Botswana JCB, established in 1973, is a top JCB equipment distributor in Botswana, serving the mining, construction, and power sectors. With headquarters in Gaborone and branches in Francistown and Orapa, the company offers premium equipment and support. Its 37 light vehicles are managed using Frotcom's fleet management software.

Client Goals and Challenges

Before adopting Frotcom, BH Botswana JCB faced key challenges:

• High fuel costs due to lack of real-time tracking and control over vehicle use.
• Time-consuming manual fleet tasks that reduced productivity.
• No visibility into driving behavior, increasing wear and safety risks.
• An inefficient, hard-to-use fleet system that hindered monitoring and reporting.

During the transition to Frotcom, they also encountered additional challenges:
Transition from Previous Supplier: Removing existing tracking units and installing new ones required centralizing all vehicles, temporarily affecting operations.
Contract Overlap: Avoiding service disruption meant incurring dual tracking service costs for a month.
Operational Efficiency: The need for a fleet management solution that was intuitive, cost-effective, and well-supported.

After careful evaluation, BH Botswana JCB selected Frotcom for its excellent service, competitive pricing, and ease of use. The transition presented logistical challenges, including replacing existing tracking units and centralizing vehicles, but despite these hurdles, the implementation was completed successfully with minimal disruptions.

Client Benefits
Since adopting Frotcom in 2020, BH Botswana JCB has seen significant improvements in fleet operations:
40% Drop in Fuel Use: The company significantly reduced fuel costs with smarter routes and real-time vehicle tracking.
Better Control Over Vehicle Use: By monitoring driving habits more closely, BH Botswana JCB eliminated unnecessary trips and idling, reduced wear and kept vehicles in better shape.
Simplified Fleet Admin: The platform made day-to-day fleet management easier, reducing routine tasks and allowing the team to focus on strategy.
Smooth Onboarding: The intuitive design meant employees across the company could start using the system with minimal training.
Responsive Local Support: The Frotcom team offered hands-on assistance during rollout and beyond, setting a high standard for customer service.

Liam Keevil, Director at BH Botswana JCB, shared his experience:
"The biggest improvement was the massive reduction in fuel costs due to eliminating vehicle abuse, with fuel usage dropping by up to 40%. The Frotcom interface is simple and easy to use, which means we spend less time on administration and more on what matters. Additionally, the local Frotcom support team is incredibly responsive, which is rare in this region."

With Frotcom's advanced fleet management tools, BH Botswana JCB has optimized operations, significantly reduced fuel expenses, and enhanced overall efficiency.