SaaS Growth Insider: Former Oracle, Workday Marketer David Navaro Vera on AI-Driven ABX Success

LONDON, Virgin Islands, British - July 1, 2025 - PRLog -- SaaS Growth Insider: Former Oracle, Workday Marketer David Navaro Vera on AI-Driven ABX Success

London, 01/07/2025 — David Navaro Vera, EMEA Marketing Director and part of Saastract, a leading company specialised in generative AI and Account-Based Experience (ABX) strategies for SaaS B2B, today released a detailed interview revealing practical tactics and lessons learned in scaling AI-driven ABX campaigns.

Drawing on over a decade of experience at industry leaders including Workday, Oracle, and Cornerstone, David discusses how SaaS marketing leaders can move beyond pilot projects to achieve sustainable growth by integrating data-driven insights, AI-powered content creation, and internal team alignment.

Key highlights from the interview include:

• How personalised, human-centred ABX campaigns unlock key accounts and accelerate pipeline growth
• The critical importance of cross-functional alignment, with 61% of B2B marketers citing this as the biggest barrier to ABM success (TOPO/Forrester, 2024)
• Practical advice on overcoming data quality challenges and leveraging AI to automate and accelerate workflows
• Debunking common misconceptions about generative AI's role in ABX, emphasising that AI amplifies strategy rather than replaces it
• Real-world efficiency gains such as a 70% reduction in localisation time through AI-assisted content development

"ABX powered by AI isn't a futuristic concept anymore — it's happening now," says David. "The companies that move quickly to align their teams, clean their data, and thoughtfully integrate AI into their workflows will own the next wave of SaaS growth."

The full interview is available now on Saastract's website:
https://saastract.com/index.php/2025/07/01/scaling-saas-growth-abx-generative-ai-david-navaro-vera/

About Saastract
Saastract specialises in generative AI and ABX for SaaS B2B companies, helping marketing leaders scale personalised, data-driven account engagement and accelerate revenue growth.

Media Contact:
David Navaro Vera
EMEA Marketing Director, Saastract
Email: contact@saastract.com
Website: www.saastract.com

Interview conducted by:
Emma Clarke, B2B Marketing Editor.