 Neckella unveils India's 1st phygital jewelry platform, merging real accessories with blockchainFounded by Md Mustafa and Sajid Khan, Neckella bridges the gap between fashion and Web3, empowering users to own and showcase their jewelry in both physical and digital worlds.
By: Neckella Neckella, founded by entrepreneur Md Mustafa and Sajid Khan, is proud to announce the launch of its innovative fashion-tech platform that redefines how people own and interact with jewelry. By combining physical jewelry with digital ownership through NFTs, Neckella introduces a "phygital" experience that empowers users to claim and showcase their accessories in both the real and virtual worlds. With a fully functional e-commerce platform, customers can browse and purchase beautifully designed jewelry. Upon purchase, each item is paired with a unique digital NFT, giving the buyer verifiable proof of ownership and the ability to display their jewelry across digital platforms, including future integrations with metaverse spaces. "We're not just selling jewelry—we're offering a dual ownership experience. Neckella is for the new generation that values authenticity, individuality, and digital presence," said Md Mustafa, Co-founder and CEO of Neckella. This platform is especially designed to be accessible to users from both urban and Tier 2/3 cities, democratizing access to the Web3 ecosystem through an intuitive and trust-driven shopping experience. The startup plans to use its upcoming funding round to integrate full NFT capabilities, expand operations, and build strategic partnerships in the fashion and blockchain spaces. About Neckella Neckella is a decentralized fashion-tech startup focused on creating a seamless bridge between traditional jewelry and digital assets. By offering NFT-backed jewelry, Neckella gives users the ability to own and showcase their accessories across both physical and digital realms. Contact: Md Mustafa Co-founder & CEO, Neckella 📧 contact@neckella.com 🌐 www.neckella.com End
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