AlbiMarketing Launches Platform to Combat Employee Disengagement

HELSINKI - June 27, 2025 - PRLog -- AlbiMarketing, an innovator in organizational design and HR technology, today announced the official launch of its new Total Recognition System. This groundbreaking SaaS platform is engineered to directly address the critical challenges of employee disengagement, high turnover, and fractured communication prevalent in today's hybrid and remote work models. The launch provides mid-to-large companies with a powerful tool to build a truly connected and motivated workforce.

In an era where traditional recognition methods are failing, businesses face significant losses. Industry analysis shows that 36% of voluntary turnover is linked to a lack of recognition, and up to 12% of HR budgets are wasted on rigid, underutilized benefits. The new platform from AlbiMarketing confronts these issues by replacing outdated systems with a dynamic, engaging, and flexible solution designed for the modern employee.

"We saw a clear disconnect between rigid HR tools and the dynamic needs of today's teams," says Natalia Illarionova, CEO of AlbiMarketing. "We built this platform to put the power of recognition back into the hands of the employees themselves. It's about creating a living ecosystem of appreciation that fuels sustainable performance and a deep sense of belonging, no matter where your team is located."

The white-label platform is fully customizable and integrates seamlessly with existing HR systems. It employs a gamified framework centered around a branded digital rewards system, motivating employees by recognizing and celebrating daily contributions to learning, collaboration, and innovation. This approach fosters a vibrant community across distributed teams and allows employees to accumulate rewards that can be personalized, optimizing benefits and ensuring every dollar in the HR budget has a measurable impact.

The impact of this approach is backed by significant results, with organizations using the system reporting a 22% increase in employee engagement, a 36% reduction in voluntary turnover, and a twofold increase in internal innovation activity. A key feature is its AI-powered analytics, which provides leadership with a clear view of the company's culture, visualizing soft skills, peer networks, and hidden talents that are often overlooked.

AlbiMarketing invites HR Directors and People & Culture Managers to discover how this platform can rewire their approach to employee motivation.

To learn more about building a culture where everyone counts, visit the company's blog:
https://albimarketing.com/blog/total-rewards-and-recognit...