A New Chapter At SHREE: Brand Explores Men Ethnic Wear With Thoughtful Trial Collection

NEW DELHI - June 13, 2025 - PRLog -- SHREE – She is Special, a name synonymous with thoughtfully designed ethnic wear for women, is stepping into a new chapter by exploring men's ethnic fashion. Known for blending tradition with comfort and elegance, the brand is now testing a new collection for men (https://byshree.com/collections/men), a curated trial range of traditional Indian kurtas and kurta sets, crafted with the same care that defines SHREE.

This new arrival for men is not a launch but a purposeful experiment. SHREE is inviting feedback from customers as it evaluates interests and preferences in the men's ethnic wear segment. The trial is a direct response to growing curiosity among male admirers—brothers, partners, fathers, and friends of SHREE's loyal female customer base.

"We're not launching a new line—we're listening," said Mr. Sandeep Kapoor, [Founder/Director] of SHREE. "This is a conversation with our customers. For years, men have noticed the fabric, quality, and design of our women's collections and asked if there was something similar for them. This trial is our way of saying, "Let's find out together."

What's in the Trial Collection

The trial features a limited yet versatile selection of traditional Indian kurtas for men (https://byshree.com/collections/kurtis-and-kurtas), as well as kurta-bottom sets in breathable fabrics like cotton, linen, and silk blends. With subtle embroidery, timeless silhouettes, and a color palette ranging from earthy tones to festive brights, the pieces reflect the evolving aesthetic of men's ethnic fashion.

This new arrival for men is also designed to pair seamlessly with SHREE's women's collections (https://byshree.com/collections/women), perfect for coordinated dressing during festivals, weddings, or family celebrations.

An Invitation to Share Feedback

SHREE emphasizes that this is not a formal product expansion but a thoughtful test. By engaging with this new collection for men, customers are encouraged to share honest feedback and help shape the brand's potential future offerings in this space.

Availability

The trial collection is now available in select SHREE stores and online at https://byshree.com/collections/men.

About SHREE—She is Special

SHREE is an Indian ethnic wear brand dedicated to celebrating tradition through meaningful design. Known for clothing that's elegant, comfortable, and rooted in cultural identity, SHREE has become a go-to for women across India and is now exploring what that same spirit might look like for men.