COLORADO SPRINGS, Colo. -
May 30, 2025 -
PRLog -- Historically, direct sales companies haven't invested heavily in traditional advertising. Mass media as a customer acquisition strategy builds consumer credibility and can be highly effective, but it typically carries a higher price tag than the multi-tier model can tolerate. For the founder of The Super Patch Company, Jay, engineering a new solution was imperative if he was to follow his business model. The result was the CapX Platform, or crowd advertising. With this strategy, The Super Patch Company foots the bill for large-scale advertising, including a billboard in Times Square, television spots and an upcoming informercial featuring well-known celebrities. Independent distributors can buy "tokens," the estimated marketing cost per customer, and then profit share in the lifetime sales of repurchases. Typically the price of these "tokens" ranges from $15 to $22.This "tokenizing"
of the marketing costs was a way for Jay to expand the product's reach without stepping on the sales field's territory. It also created a revenue stream for those who believe in the product but don't feel equipped to sell. "The CapX Platform was designed to help the field and the company work together and share in the lifetime value of the customer," Jay explained. "Distributors don't have half a million dollars a month to spend on mass media advertising, but together the company can buy the best media and then share the upsides with the field and leaders."
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