Threedium onboards MagicalStage to Transform 3D Furniture configuration at Scale

LONDON - May 27, 2025 - PRLog -- Threedium, a leader in 3D and product experiences, is proud to announce that MagicalStage, a high-end 3D configurator studio based in Portugal, is officially joining the Threedium team.

MagicalStage has earned a strong reputation in the furniture industry for delivering cutting-edge web-based 3D configurators, with a specialised focus on modular sofas, shelving systems, and other complex made-to-order furniture. Beyond configuration, MagicalStage also provides top-tier 3D rendering and modelling services that bring every intricate product detail to life on the web.

"We're joining forces with Threedium, a leader in real-time 3D and AR solutions," said Nuno Frade, Managing Director of MagicalStage. "This collaboration marks a significant step forward in scaling visual commerce solutions for the furniture industry."

This move underscores Threedium's commitment to revolutionising product personalisation across all verticals through the most advanced configurator tools available.

"3D Configurators and made-to-order collections are not just a trend—they are the future of retail," said Mike Charalambous, CEO of Threedium. "By onboarding MagicalStage, we're taking a decisive step to build the most powerful, scalable, and intelligent configurator tools on the market. Together, we're setting new benchmarks in product personalisation."

What This Means

Effective immediately, MagicalStage will operate as part of Threedium, bringing its deep configuration expertise to Threedium's growing global client base. This powerful union will accelerate the development of immersive shopping experiences, redefining the visual standards in furniture retail and beyond.

For more information or to request a demo, please visit www.threedium.io (https://cts.businesswire.com/ct/CT?id=smartlink&url=h...).

About Threedium:

THREEDIUM, a B Corp, is an advanced product intelligence and experience platform that unlocks the full potential of every product.  Brands and Retailers can leverage the tech to accelerate 3D prototyping process, scale content creation, and launch highly engaging product display  in the form of real-time 3D viewers, 3D configurators and immersive ad formats.  Brands utilising our tech on eComm, In-store and out of home are able to see a decrease of 20% in content creation costs, +100% increase in customer engagement and avg +8% increase in conversions.

We are industry agnostic but some of our most recognisable enterprise customers include LVMH, L'Oreal, Tapestry, Diageo, AWS, Saks Fifth Avenue, Bang & Olufsen, and more. The company has been recently acknowledged by Deloitte as part of the Top 500 Fastest Growing Tech Companies in EMEA for 2025.

Media Contact

press@threedium.co.uk