Asteriosoft Releases 2nd Version of Its Off-the-Shelf Demand Side Platform (DSP)

WASHINGTON - May 22, 2025 - PRLog -- Asteriosoft, a software development company specializing in AdTech domain and programmatic advertising solutions, has announced the release of version 2.0 of its Asterio DSP. This upgrade introduces two major additions: self-service campaign management and self-registration, enabling users to launch and manage advertising campaigns independently.

The DSP by Asteriosoft is a comprehensive, ready-to-deploy programmatic advertising platform designed for AdTech companies, media buyers, agencies, and in-house marketing teams. It supports DSP advertising across display, native, video, HTML, and pop formats, with no need to rely on third-party technologies.

"With version 2.0, we're focusing on simplicity and autonomy for media buyers," said the Asteriosoft product team. "Advertisers can now register, create, and manage campaigns inside a self-served interface, gaining full control over targeting, spend, and optimization."

What's new in version 2.0:

Self-registration: Users can create an account and start using the platform instantly — significantly reducing time-to-launch the campaigns.

Self-service interface: A powerful toolset for setting up and optimizing campaigns — a modern DSP for advertisers that puts the control in the hands of media buyers.

Key technical features:

Real-time reporting and analytics dashboard
Frequency capping and pacing
Geo and audience targeting (OpenRTB)
Deal ID support
Built-in SSP and traffic management interface

Built for speed, scale, and data transparency, the platform allows AdTech businesses to launch their own DSP in just weeks, making it a practical  DSP solution for those entering programmatic or expanding their media capabilities.

According to Asteriosoft, most clients recoup their full DSP investment within 12 months of launch thanks to increased control, faster go-to-market, and margin ownership.

https://asteriosoft.com/dsp_solutions

About Asteriosoft

Asteriosoft is an international AdTech product company with 18 years of experience in building scalable AdTech and Analytics solutions. Company offices are located in the USA, Slovenia and Montenegro. The company delivers a whole range of programmatic solutions, including DSP, DMP, AdServer, and SSP solutions, either as off-the-shelf platforms or fully custom-built systems tailored to business needs.

With a highly skilled and long-established development team, Asteriosoft powers the back-end of some of the world's most prominent advertising systems. Whether clients need to launch in weeks or build a fully integrated architecture from scratch, Asteriosoft provides full-cycle software development and expertise to make it happen.