Google My Business Isn't Enough: You Need These Aussie Citations Too

CASPER, Wyo. - May 18, 2025 - PRLog -- If you think Google My Business (GMB) is all you need for local SEO in Australia, think again.

Sure, GMB is important. It helps your business show up on Google Maps and local searches. But stopping there? That's a mistake.

To rank higher and get more calls, you need more local citations—especially on top citation sites in Australia.

Why Local Citations Matter

A local citation is any online mention of your business name, address, and phone number (NAP). Google uses this info to verify your business details. The more accurate and consistent your citations, the more trustworthy your business looks to search engines.

Also, citations from high-authority Aussie directories help you appear in local searches, even outside Google.

Top Australian Citation Sites You Need

Here's where you should list your business:

• Yellow Pages Australia
• True Local
• Hotfrog Australia
• StartLocal
• Local Business Guide
• dLook
• AussieWeb

These sites get regular traffic. More visibility here means more potential customers seeing your business.

GMB Alone Isn't Enough. Here's Why:

1. Limited Reach: GMB only covers Google's network. You miss out on traffic from Bing, Apple Maps, and local directories.
2. Ranking Boost: More local business listings in Australia = more authority in Google's eyes.
3. NAP Consistency Check: A GMB listing won't fix incorrect info on other sites. You need a local citation audit to catch and clean those up.

What Should You Do Next?

• Submit your business manually to each site listed above
• Make sure your NAP info matches exactly across all platforms
• Use a local citation service in Australia if you don't have time

Also, keep track of your listings. Update them if you move or change your phone number.

Final Word

Google My Business is just one piece of the puzzle. To truly grow in local search, you need strong citation building in Australia.

For more details: https://citationforge.com/australia-local-citation-buildi...