Volumetric Displays and AR/VR Propel Market Growth: Insights and Trends

NEW YORK - Sept. 25, 2024 - PRLog -- The global volumetric video market is set to grow from USD 3,047.8 million in 2024 to USD 13,939.6 million by 2030, with a compound annual growth rate (CAGR) of 28.8%. This impressive expansion is attributed to the rising pace of technological advancements, a growing number of volumetric capture studios, increasing product prices, the frequent usage of AR/VR technologies, and the soaring demand for 3D and 360° content in entertainment. Additionally, higher investments in sports technologies are fueling this growth.

Volumetric videos have become a standout tool in product marketing, drawing attention and engaging consumers. Traditional ads, such as out-of-home (OOH) advertisements and social media promotions, are less effective with modern audiences. Volumetric video advertising, however, offers a visually appealing experience that resonates more with viewers, helping brands build stronger connections with their target market.

In 2020, Samsung Electronics launched a limited-edition smartphone, the Galaxy S20 FE 5G BTS, in collaboration with K-pop band BTS. This release featured BTS AR emojis powered by volumetric capture technology, providing 3D representations of the band members. These emojis are more expressive and lifelike compared to traditional 2D emojis, quickly winning over fans.

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Key Insights:

• Volumetric displays are expected to see the fastest growth, with a 30.2% CAGR during 2024–2030, driven by technological advancements in 3D displays, optics, lasers, and electronics.
• These displays allow multiple viewers to experience images from different angles without the need for specialized eyewear, boosting their appeal.
• AR/VR head-mounted displays (HMDs) made a significant revenue contribution in 2023, with the demand driven by gaming, entertainment, and rising living standards.
• The medical sector plays a key role in this market, with holographic technology providing clear, 360-degree internal organ views for diagnostics and student training.
• North America, holding a 55% market share in 2023, is projected to maintain dominance due to its strong adoption of AR, VR, and MR technologies and growing demand for immersive signage and advertisements.
• The sports industry in North America is also contributing to market growth, with increasing interest in immersive technologies for enhanced live event coverage.