VWO Launches CRO Perspectives, a Thought Leadership Series Capturing Insights From CRO Experts

SAN DIEGO - July 3, 2024 - PRLog -- VWO, the globally-renowned experimentation platform, has announced the launch of its new thought leadership blog interview series, 'CRO Perspectives: Insights from Industry Thought-leaders',  showcasing insights from top Conversion Rate Optimization (CRO) experts. This series aims to delve into the minds of industry leaders, offering valuable perspectives on optimizing digital experiences and driving business growth.

The series has featured interviews with renowned experts, including Taciana Serafim from Brazil, Haley Carpenter and Jared Brown from the US, and most recently, Ruben de Boer from the Netherlands. Discussions delve into topics such as the impact of AI, the evolution of CRO as a business strategy, and effective methods for measuring CRO success. Many more experts are in the pipeline, bringing diverse insights and perspectives to the forefront.

"We are excited to introduce this interview series, which offers a platform for CRO thought leaders to share their expertise and vision," said Paresh Mandhyan, VP Marketing at VWO. "Each interview brings unique perspectives and practical tips that empower our community to innovate and excel in their optimization efforts."

To read Ruben de Boer's insightful interview and explore more from the series, visit - https://vwo.com/blog/cro-insights-ruben-de-boer/

About VWO

VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. To learn more, visit https://vwo.com/