Enterprise-Wide Video Strategies Address Cultural Latency in Today's Hybrid Workplace

PARIS - May 22, 2024 - PRLog -- For a growing number of companies, especially those with multiple locations, video technology is emerging as an essential tool for improving communication -- and reducing cultural latency-- in today's fast-paced digital workplace. Indeed, enterprise-wide video strategies based on Internet Protocol Television (IPTV) have become essential for businesses looking for ways to better connect teams and help everyone feel like they're part of the same team, no matter where they work.

This technology isn't just for chatting and optimizing workforce productivity. It's also making things easier for HR. Companies can train employees from afar, interview job candidates online, and share essential messages through live videos. Plus, it helps managers give feedback to their teams and makes work events more fun, whether virtual or in-person.

So say VITEC's Colin Farquhar, senior vice president of enterprise IP video and Kerry Lindsay, vice president of human resources.

"Cultural latency refers to the speed at which an organization's culture evolves in response to internal and external forces. Understanding cultural latency can help assess how well companies keep up with changes in market demands, workplace expectations and even the introduction of new disruptive technologies," says Lindsay.

It is about ensuring that the workplace culture aligns with the values and experiences of the employees because maintaining and developing a cohesive culture can be challenging in any environment.

"But it is especially difficult in remote work environments, where the opportunities for organic connections and interactions are limited," she says.

This, explains Farquhar, is where well-thought-out enterprise-wide IPTV strategies come in.

The Rising Role of IPTV in Creating Intentful Culture

By leveraging video technology, organizations can bridge cultural gaps and foster employee collaboration, communication, and a sense of belonging.

"IPTV offers a critical tool to leaders who want to convey cultural consistency across their organizations. This is especially important for organizations with multiple facilities spread out across geographies, but also for those leaders who want to support today's hybrid workforce," he says.

Digital signage systems, for instance, can display information about meetings and visiting clients or colleagues. They can also alert staff about exciting developments in regional offices or deliver corporate news from around the world.

From an HR standpoint, video technology is emerging as a "constant" through the employee lifecycle, according to Lindsay.

Video technology allows for more effective and engaging interviews communication with employees - workplace communication, collaboration, onboarding, training, wellbeing. It enables HR Staff to assess employees nonverbal cues, body language, and overall presentation, which can provide valuable insights into their suitability for the role.

"Video technology can showcase the company culture and work environment to potential candidates. Through video presentations, virtual tours, or employee testimonials, organizations can provide a more immersive and authentic experience, helping candidates better understand the company's values and atmosphere," says Lindsay.

In terms of retention, video technology can enhance employee engagement and satisfaction. It enables remote or distributed teams to stay connected and collaborate seamlessly, fostering a sense of teamwork and camaraderie.

The benefits, however, are not just limited to supporting the virtual workforce.

IPTV Contributes to On-Prem Cultural Support

According to Farquhar, office workers today use video for face-to-face communication on-site but in different locations within the facility. Video enables real-time collaboration, making it easier to discuss and solve problems, hold team meetings, and have one-on-one conversations. This helps to foster a sense of connection and teamwork among employees.

Even when employees are right next to each other, video technology is used to share screens, collaborate on projects, share ideas, and brainstorm solutions.

The variety of video applications -- and fluency with which video is used -- is made possible with IPTV because it uses a common infrastructure that ensures a consistent experience within and across different facilities.

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[EDITORIAL NOTE: To read the Q&A of our interview with VITEC's Colin Farquhar and Kerry Lindsay click here.

Click here to watch the video interview]

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