Chasefive SME Marketing Index published Reporting on the status of SME Marketing Departments

BRISBANE, Australia - Jan. 18, 2024 - PRLog -- In a move to support Small and Medium Enterprises (SMEs) in mastering their marketing challenges, Chasefive is proud to announce the release of a groundbreaking report titled, "The Status of Marketing Departments In SMEs: Small Teams, High Turnover, and an Emphasis on Versatile Skillsets." This detailed report offers an in-depth analysis of the unique challenges faced by marketing departments within SMEs, focusing on the impact of small teams, high employee turnover rates, and the increasing demand for versatile skill sets.

The report reveals that on average, SMEs with fewer than 100 employees have approximately 1.8 marketing professionals, constituting less than 4% of their total workforce. This not only points to the compact size of these teams but also emphasizes the wide range of responsibilities they shoulder.

Key topics addressed in the report include:
  • SME Marketing: Small Teams, Big Scope: An exploration of how SMEs manage with smaller marketing teams, covering the extensive range of tasks these teams undertake.
  • High Turnover Rates Affect SME Marketing: A look into the reasons behind high turnover rates in SME marketing departments, along with strategies for improving retention.
  • Versatile Skillsets Needed in SME Marketing Teams: Insights on the diverse skills required in modern SME marketing, and how businesses can develop these competencies.
  • Mitigating Small Team Challenges in Marketing: Practical solutions for the unique challenges faced by small marketing teams in the SME sector.
  • Conclusion and Takeaways: A summary of the major findings and actionable strategies that SMEs can implement for better marketing outcomes.

Chasefive's report is an invaluable resource for SMEs looking to optimize their marketing strategies despite the constraints of small teams and limited resources. The insights and recommendations provided are based on extensive research and are tailored to address the specific needs of SMEs in the current business climate.

For a comprehensive understanding of these issues and to access detailed strategies for overcoming them, SMEs are encouraged to download the full white paper available at the FAPI Marketing Framework Hub at

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