Cobalt Partners with ClickDimensions to Launch PowerPack, Optimizing Sales and Marketing for SMBs 

Unifying Business Strategies for Microsoft-centric Small and Medium-Sized Enterprises 
ARLINGTON, Va. - Nov. 2, 2023 - PRLog -- Cobalt, a trusted Microsoft partner and expert in delivering customer relationship management (CRM) and association management software (AMS) solutions, proudly announces its strategic partnership with ClickDimensions to introduce PowerPack. PowerPack is an innovative solution that unifies sales and marketing efforts for SMBs, allowing these businesses to excel in today's competitive corporate landscape.

With over 185 organizations across the US depending on Cobalt's Microsoft expertise and industry-leading customer satisfaction and support, Cobalt provides software solutions for the specialized needs of modern associations, certification organizations, accrediting bodies and SMBs in a diverse range of industries.

"Cobalt is excited to partner with ClickDimensions to bring this right-fit CRM solution to market," says Chris Capistran, President of Cobalt. "We see ClickDimensions' PowerPack as an ideal option for organizations that need more than a bare-bones CRM but not the full feature set (or costs) that come with an enterprise CRM system. Cobalt's 20 years of CRM implementation expertise and the ways our team uses the Microsoft Power Platform everyday will only make our partnership with ClickDimensions and new PowerPack users even more valuable for teams that need to get the most out of their CRM investment."

With a shared commitment to addressing the specific and unique challenges of SMBs, Cobalt's partnership with ClickDimensions to promote a unified sales and marketing approach makes sense. This approach simplifies data management, improves collaboration, and prioritizes the customer journey from discovery to decision, allowing SMBs to remain competitive.

"We're excited to have Cobalt as a partner in empowering SMBs with PowerPack," states Mike Dickerson, ClickDimensions' CEO. "We understand that small and mid-sized businesses often wrestle with the complexities of the sales and marketing tech stack needed for customer growth. Our solution is built specifically for SMBs, providing the essential tools in an affordable package that simplifies sales and marketing efforts."

Combining three key marketing and sales solutions in a single comprehensive, affordable, easy-to-use platform, PowerPack integrates natively into the Microsoft ecosystem. PowerPack provides marketing automation, customer relationship management, and sales engagement all in one solution, resulting in simplified and streamlined sales and marketing for Microsoft-centric SMBs.


About Cobalt: Cobalt's partners get the most out of their CRM or AMS investment. More than 185 organizations in Washington D.C. and across the U.S. depend on Cobalt's Microsoft expertise and industry-leading customer satisfaction and support. Explore their software solutions for the specialized needs of modern associations, certification organizations, accrediting bodies, and SMBs in a diverse range of industries:

About ClickDimensions: ClickDimensions is a technology solution that unifies all sales and marketing efforts for small to medium-sized businesses. With a single platform, ClickDimensions empowers SMBs to regain control of their leads, reaching every target, tracking every interaction, and connecting all aspects of sales and marketing activities. Trusted by over 3,000 organizations worldwide, ClickDimensions helps SMBs excel in their marketing and sales efforts.
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