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Award-winning Creative & Media Agency Deep Focus Takes Back Its Name Under New Ownership
Deep Focus, the award-winning creative and media agency most recently known as Big Village Agency, is taking back its name under the new ownership of Bright Mountain Media.
By: Bright Mountain Media
Big Village Insights will continue to operate as Big Village and will serve as a partner to Deep Focus for continuing consumer research and business intelligence.
Deep Focus, originally founded in 2002 to bring brands closer to people and people closer to each other, was acquired by ENGINE USA in 2010 and was again rebranded as Big Village Agency in 2022. This return to its original name represents a refocus on the culture and values that made Deep Focus so successful against all odds over the past two decades.
"The DNA of Deep Focus was always there, and we still have a significant number of people that joined us before all the rebranding started as well as some brilliant people we've collected along the way. This is just a return to our roots—a story about people who wanted an agency that didn't fit the mold of other agencies, so they built one from scratch and protected it through the years. For us, it's always been Deep Focus, and it feels right to make it official again," said Matt Steinwald, Deep Focus executive creative director.
About Bright Mountain
Bright Mountain Media, Inc. (BMTM) unites a diverse portfolio of companies to deliver a full spectrum of advertising, marketing, technology, and media services under one roof—fused together by data-driven insights. Bright Mountain Media's brands include Big Village Insights, Deep Focus, Wild Sky Media, and BrightStream. For more information, please visit https://brightmountainmedia.com/
Forward-Looking Statements for Bright Mountain Media, Inc.
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as "should," "may," "intends," "anticipates,"
Matt Drinkwater, CEO