The Uneasy State of Screen Media: Can Disney Survive The New Phase of Entertainment?

The popular company known for Mickey Mouse is celebrating 100 years, but the future of the industry is up in the air.
By: 360 Organization
ANAHEIM, Calif. - Oct. 17, 2023 - PRLog -- By: Reece Hooker, 360info in Melbourne

Disney is ringing in its hundredth anniversary amid a precarious landscape of on-screen entertainment.

Since its start as a Kansas City film studio, the company has become a global entertainment conglomerate, a juggernaut that dominates media, theme parks, merchandising and more.

With a portfolio spanning Star Wars, GoPro, SportsCenter, The Avengers and the History Channel, Disney has extended its reach far beyond the silver screen.

But it hits the century mark at a time when the future of screen media feels more uncertain than ever.

In 2019, legendary filmmaker Martin Scorsese argued it was a "perilous time in film exhibition" – and then a pandemic struck.

Now the golden age of television could be coming to an abrupt halt: streaming subscription numbers are plummeting, and the big providers are panicking: Netflix is cracking down on password sharing, Warner Bros. Discovery canned near-finished streaming projects in a tax write-off, and Disney is yanking content from its platform (sometimes, leaving creators with no access to their own work).

To add to the mess, a bruising strike by the Writers Guild of America cost California's economy more than USD$3 billion, due to projects paused or cancelled amid the work stoppage. In September, a deal was struck to end the strike, with writers landing concessions on pay and the use of artificial intelligence in production.

Meanwhile, video games — the rising giant of screen media — are hitting an inflection point of their own.

Microsoft has just sealed a USD$69 billion acquisition of game publisher Activision Blizzard after nearly two years in regulatory limbo. The deal, which could net beleaguered chief executive Bobby Kotich USD $375 million, may reshape the industry.

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