PFW Recap: CHOCHENG Spring/Summer 2024 Les Parapluies De CHOCHENG
New York-Based Fashion Brand CHOCHENG Makes Its First Appearance at Paris Fashion Week.
By: AOPR for CHOCHENG
Remaining true to its sustainability principles, CHOCHENG continues to upcycle old fabric and samples from its existing stock. The brand exclusively employs natural materials, reaffirming its dedication to eco-conscious fashion. Furthermore, CHOCHENG has announced its aspiration to fully transition to a vegan brand soon, underlining its commitment to ethical fashion practices.
This collection draws inspiration from "Les Parapluies De Cherbourg," a masterpiece by Jacques Demy and Michel Legrand, and the vibrant French Yé-yé music scene.
Regarding fabrics and materials, CHOCHENG seamlessly blends upcycled vintage fabrics with pink Harris Tweed and silk charmeuse. These are complemented by newly sourced vegan materials, including cotton boucle, cotton velvet, cotton crepe, and Swarovski crystals.
The collection is a testament to the brand's meticulous craftsmanship, featuring signature hand-sewn petals, braids, cords, box pleats, and embroidered buttons. A captivating array of pink shades dominates the color palette, evoking a romantic and retro ambiance. In terms of silhouettes, anticipate soft, round cape silhouettes, mini-skirts, shorts, and kilts that perfectly capture the essence of yé-yé.
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CHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng. Cheng studied fashion and costume design at the Parsons School of Design and took an apprenticeship in Savile Row, London, to master the craft of traditional British tailoring. Cheng started presenting runway shows at New York Fashion Week in 2017 and opened the CHOCHENG flagship store in 2019 at 781 Fifth Avenue, New York, making the brand the first Asian designer label to launch on the prestigious thoroughfare.
CHOCHENG pays close attention to detail and uses only 100% natural and cruelty-free materials. All fabrics are sustainable and produced in Europe. All garments are hand-sewn in London following traditional Savile Row tailoring techniques; everything from shoulder pads, embroidered buttons, and inseam buttonholes to decorative petals is handmade from natural materials. Knitwear and accessories are made in Italy and Spain.
CHOCHENG has become synonymous with 100% natural materials and a whimsical interpretation of traditional tailoring. CHOCHENG caters to a discerning clientele who appreciates comfort, craftsmanship, and conservation of the environment.
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