RSLT joins top brands in being celebrated for analytics distinction
By: RSLT, LLC
RSLT offers its clients a precise and privacy-conscious solution to measure the effectiveness of their TV and radio commercials, both linear and streaming. Traditional approaches to measuring advertising impact in the market have significant shortcomings. Most focus on impressions generated by the commercials, but they often fail to provide accurate estimates of conversion rates. Some advertisers resort to call-to-action (CTA) strategies, such as displaying phone numbers, but this approach neglects individuals who may visit the brand's website after exposure to the commercial. Alternatively, certain companies analyze TV advertising impact by exploiting device IDs embedded in Smart TVs, potentially collecting viewers' personally identifiable information (PII). These intrusive practices not only jeopardize consumer privacy and risk tarnishing a brand's reputation. At RSLT, prioritizing accurate impact measurement while safeguarding consumer privacy ensures clients can access a reliable and ethical means of assessing advertising campaigns.
"RSLT's mission is to help media buyers and marketers optimize their advertising strategies at the most granular level using only machine learning (ML) and first-party data. In addition, the solution forecasts exactly when an ad's creative will become ineffective. With this knowledge, buyers can adjust media investments to ensure an always-optimized campaign. We keep the focus on protecting privacy and maximizing the impact of every ad dollar," said RSLT's CEO and founder Shira Witelson.
RSLT provides an advanced TV and radio attribution solution for linear and streaming commercials. Leveraging machine learning and first-party data, we offer detailed insights into campaign success by measuring online engagement and conversions. The platform predicts ad fatigue with exceptional granularity, ensuring optimized campaigns. RSLT is certified as a Women's Business Enterprise (WBE) by the WBENC. Explore more at https://rslt.io/
About the Drexel LeBow Analytics 50,
The Drexel LeBow Analytics 50 is a national recognition of analytics distinction honoring 50 organizations using analytics to solve business challenges. Honorees are selected by a panel of researchers and practitioners who evaluate nominations based on the complexity of the business challenge, the analytics solution implemented, and the solution's business impact on the organization.
For more information, contact:
The Drexel LeBow Analytics 50: firstname.lastname@example.org