Barcoding, Inc. Launches Retail Experience Center

Barcoding builds retail experience center in Baltimore HQ to highlight SmartLens solution from Zebra Technologies
By: Barcoding
The Barcoding Retail Experience Center
The Barcoding Retail Experience Center
BALTIMORE - Aug. 1, 2023 - PRLog -- Barcoding, Inc., the leader in supply chain efficiency, accuracy, and connectivity, has opened the doors on its Retail Experience Center in Baltimore, Maryland to highlight SmartLens technology from Zebra Technologies and RAIN RFID capabilities.

The investment to create a modern retail experience in Barcoding's corporate office was made to help customers better understand the importance of RAIN RFID in modern retail store operations. Customers can book an appointment for an interactive SmartLens and handheld RFID demo, as well as learn the criticality of RAIN RFID technology in the retail landscape.

Zebra SmartLens for Retail consists of a family of purpose-built RFID sensors, the SmartLens data analytics engine and SmartLens applications. While there are multiple layers in this solution, it is designed to easily integrate into existing technology architecture and infrastructure.

RAIN RFID is a wireless technology that connects billions of everyday items to the internet, enabling businesses and consumers to identify, locate, authenticate, and engage each item.

Spurred by the continued adoption of RAIN RFID throughout the retail supply chain as part of retailer supplier mandates to ensure on-shelf availability for a better consumer experience, whether it be in-store or e-commerce, the Retail Experience Center will act as a living, breathing shop in its most optimized form.

"Our investment and partnership with Zebra Technologies really brought the modern store to life," said JW Franz, IoT & Automation Solutions Director, Barcoding. "From fulfilling orders at lightening speed, improving on-shelf availability, reducing shrink to streamlining replenishment, it's all on display and fully interactive."

A tour and demonstration of the Barcoding Retail Experience is available now. Visit to learn more.
Watch the video here:

About Barcoding, Inc.

Barcoding is a supply chain automation and innovation company that helps organizations be more efficient, accurate, and connected. With our enterprise platform IntelliTrack® and extensive subject matter expertise in data capture and automation, labels and printing, connectivity and security, and mobile computing, we are trusted to build and manage solutions for some of the best IT and operations teams in the world. Founded in 1998, Barcoding is headquartered in Baltimore, MD, with offices across North America (Philadelphia, Chicago, Houston, Seattle, Montreal, Toronto, and Vancouver). For more information, visit

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