Bloom Ignites a New Era in Social Commerce with Its Innovative Co-Creation Platform

MONTREAL - June 12, 2023 - PRLog -- Bloom, a trailblazing AI-powered social commerce application, is excited to announce its impending launch. Supported by over $7 million in funding from prominent investors including Accel, BlockTower, and White Star Capital, Bloom is gearing up to disrupt social commerce and redefine how creators, brands, and consumers interact.

The platform, conceived by a team of creatives, developers and data scientists is headed by Jonathan Brun and Justine Massicotte. Bloom is the duo's second creator-focused social application - having first built lighthouse.world, an interactive media search engine used in more than 50 countries. Prior to launching Lighthouse, Jonathan Brun was an investor at the technology investment firm White Star Capital, while Justine Massicotte was in charge of the Query Suggest engine at Coveo, a publicly-traded enterprise AI-search company with global operations.

Bloom is built on 4 pillars: A free Generative AI design tool that empowers a vetted network of creators to transform their wildest ideas into striking product collaboration mock-ups. An app where users can browse through designs and purchase limited-edition, exclusive items co-designed by creators and brands. A carefully curated ecosystem of artists, content creators, and influencers, paired with forward-thinking brands. And finally, the Bloom in-house brand, a label exclusively focused on creator collabs and supported by a network of more than a 1,000 manufacturers working with the world's leading brands. The Bloom brand prides itself on its high-quality, creator-friendly partnership terms, and its focus on unique, art-forward items. The first Bloom-branded collabs will be unveiled in Summer 2023.

"Bloom aims to democratize how products are conceived, making the design process more interactive, inclusive, and reflective of individual creativity," says Jonathan Brun, co-founder and CEO of Bloom. "By empowering leading creators to become active participants in the product conceptualization of top brands, we bring a fresh level of authenticity to social commerce - something that has been fading away over the last decade as creators became mere endorsers of companies' products instead of active contributors."

But Bloom's value proposition extends beyond creators. For brands, Bloom provides an unparalleled opportunity to collaborate with a highly curated network of creatives and gain visibility with new audiences. Furthermore, the Bloom app enables brands to capture valuable data-driven insights on audience preferences and experiment with community-driven design in a safe and purpose-built environment.

"It's amazing to see how fast artificial intelligence is moving from the academic world to truly creative and accessible consumer-facing applications," adds Justine Massicotte. "The supercycle of AI empowering human creativity is only getting started and I'm excited by the role Bloom will play in it!"

As the company moves closer to its launch, it invites interested creators and brands to join its initial roster of partners by contacting them directly at community@letsbloom.art.

Alycia Rainaud (Maalavidaa), a renowned digital artist and Bloom ambassador, shared her enthusiasm "Bloom is where I can make my ideas shapeshift from dream to reality. It's not just about creating — it's about connecting in a whole new way. Having worked with the Bloom team before, I know they bring true passion and hard work in everything they initiate. I'm incredibly excited for what we can bring to life together and deeply believe that Bloom has the potential to transform social commerce by bringing back the authenticity and sense of magic it once had."

Ethan Song, a Bloom angel investor and co-founder of fashion brand Frank & Oak, added, "Bloom is about to ignite a revolution in how brands and creators connect. Having built a fashion brand from the ground up, I lived first-hand many of the challenges they are looking to solve. I'm eagerly looking forward to what this will bring to the industry."

Bloom's impressive investor line-up also includes fashion industry veteran Martin Avetisyan, previously Chief Growth Officer at Farfetch, Animoca Brands, a Hong-Kong-based global leader in gamification, and Sparkle Ventures, a Paris-based venture fund launched by The Sandbox's co-founders.

Stay updated with Bloom's development by following them on Instagram, and checking updates on their website www.letsbloom.art.

About Bloom

Bloom is a trailblazing social commerce app that bridges creators and brands to co-create unique, limited-edition consumer goods and apparel. With its AI-powered Studio tool, Bloom empowers creators to generate striking mock-ups of their designs, attracting the attention of partner brands. Bloom operates not only as a linking platform but also as its own brand, giving full artistic control to creators over the design of its products. For more information, visit: www.letsbloom.art