TOBU RAILWAY and TOKYO SKYTREE Jointly Create "DISCOVER YOUR EXCITEMENT" Video, Promoting Tokyo's Shitamachi "Downtown"
By: Tobu Railway Group, LTD
The story showcases Senso-ji, the oldest and largest temple in Tokyo, its Nakamise-dori street -- with its traditional shops and crafts, Tokyo mizumachi – with its contemporary shops and unique items -- celebrating its 3rd anniversary in June 2023, along with the spectacular views from TOKYO SKYTREE, the world's tallest free-standing broadcast tower.
This area encompasses part of Tokyo's Shitamachi downtown region and is famous for Edo-era handicrafts – still made here today, including folding screens and Edo Kiriko faceted glassware, featured in the video.
Throughout the video, visitors are invited to partake in a wide range of experiences in the TOKYO SKYTREE area. These include eating colorful traditional wagashi sweets and modern fruit and ice cream treats, buying souvenirs from earrings to wallets, strolling past boutiques and cafés at Tokyo mizumachi – a community based shopping complex below the Tobu Railway tracks along the Sumida River, dressing up and walking around in kimono, riding a historic rickshaw with English commentary, admiring old-world woodblock prints at the Sumida Hokusai Museum, and of course dining at the elegant Restaurant Musashi, 345 meters above ground, on the SKYTREE observation deck.
Armchair and active travelers can view the video at their leisure and imagine their own Instagrammable memories Discovering their own Excitement in Downtown Tokyo.
About Tobu Railway
TOBU Railway Co., Ltd. is a major Japanese corporation consisting of approximately 80 companies. The Tobu Railway covers the longest operating distance in Metropolitan Tokyo, leading to numerous tourist attractions including: Asakusa and TOKYO SKYTREE TOWN in Tokyo; Nikko and Kinugawa-Onsen, famous for its world heritage sites and hot springs; the Tatebayashi and Ashikaga areas, known for their blooming flower fields; and Kawagoe and Tochigi City, where the atmosphere of the old Edo era lives on. Tobu is also invested in a portfolio of hotels, including the newly opened The Ritz-Carlton, Nikko and FUFU Nikko Onsen Resort.
Marian Goldberg Marketing Communications, LLC
in Asso. w/ QBIC Factory Inc. for TOBU Railway